Was reading an article the other day talking about how they bought back a bunch of the old big AMD names for this.
I am not going to bet against those hires as being a sign of reconstituting a refocused development division, but it takes more than a few headliners at the top to make a platform and architecture. It's a wait and see situation at this point. The 4-5 year time window if AMD did an about-face after Bulldozer is not yet over, but a lot of the direction would be set down by this points.
The return of names like Keller might have made AMD fans oddly effusive as to his godlike power, but that was the latter half of 2012.
That's just the CPU, and getting that part back on track is simply not enough when processor design these days is an all-fronts effort in terms of system design, protocols, platform features, software/firmware collaboration, and manufacturing coordination. AMD has not kept up very well, and has spun of a lot of experienced staff in fields where it was theoretically better than a number of mobile-focused teams. There's the hope that the trailing off of AMD's CPU advances means more has been concentrated on a clean sheet that discards the increasingly chaotic underpinnings of their APU infrastructure, but latest rumors about AMD's R&D budget shrinking do not look promising.
The next question that should be answered soon is how many of Intel's extensions Zen picks up. If things like HLE and transactional memory show up, it's possible that AMD has some ambition in its design efforts.
If they go for high-end servers, they are crazy. They are road-kill in that space. Does anyone seriously think they have the resources to turn that around? Especially whilst at the same time tackling all the other markets? Smacks of wishful thinking to me.
AMD's greater emphasis has so far been the single-SOC density server play, whose standards are not as stringent and where AMD could afford to coast on the work it did for more demanding markets--if this were several years ago anyway. AMD's appears to have flubbed the SeaMicro approach as well, and it's waited long enough for Intel to put out Xeon D.
AMD has further reduced its staffing for things like high-speed IO, which CPU sockets talking to each other would like.