It seems to me that AMD isn't positioning the $480 MSRP of the 6700XT against the MSRPs of the 3060/3070 series. Nor does the $480 on the 6700XT makes sense over the $550 of the 6800.
I think they were positioning the 6700XT against the actual
street and e-tailer prices of the competition, which
currently puts the 3060 at the same $480 (or I guess it
did before nvidia unlocked its mining potential.. it's probably way over that for miners at this point).
With the 3060 Ti realistically going for $500-600 and the 3070 for $700-800, the 6700XT is actually a good value for the price...
if AMD actually manages to sell a significant number of those cards for that price, on their website.
How do you claim "DLSS needing developer intervention is not entirely true" and then proceed to quote a text that says the DLSS tool on UE4 is convenient for developer intervention?