Nebuchadnezzar
Legend
Nobody cares about marketing names. If your phone/GPU is hot and slow that takes precedence and you'll get a reputation from that. There's no indication as of yet that Samsung has any branding obligations, if Qualcomm can buy themselves a branding with minor contracted changes then I sure hope Samsung is able to do the same with an architecture license.I said from a marketing perspective. Apple dropped the PowerVR brand name, Samsung will seemingly have to call their iGPU a Radeon that uses RDNA.
That's just such a stupid comparison on so many levels. One is a minor revenue boost (btw, the stock soared a whopping +0.6% by end of day, whohooo...), while the other one was an existential threat to a company.This definitely makes a huge difference in brand value boost between IMG's and AMD's case, for what could be essentially a similar deal in IP licensing.
AMD's stock soared after they announced the deal. IMG's stock collapsed by 60% when apple announced they weren't "using" PowerVR anymore.