It seems to be resting on Blizzard's shoulders only for the foreseeable future. Starcraft 2 and Diablo 3 will no doubt sell like crazy and without Battle.net they're not as much fun. It'll be really interesting to see how well their games sell, or if they cannibalize players from WoW.
Dragon Age Online could have been one of those also, but apparently the New Box free DLCs appear to be easier to pirate than expected. Thus removing much of the incentive for piraters to buy the boxed version.
Unfortunately Bioware was in a no win situation here. If you mandate always requiring an internet connection for the DLC (ONLY way to prevent it from being pirated) then you get blasted by PC users on forums.
If you don't mandate always requiring an internet connection for the DLC, then it gets pirated out the wazoo. Personally I think it was a mistake to have caved and allowed offline DLC if they wanted to prevent rampant piracy of the game.
Blizzard on the other hand is biting the bullet and just saying, tough, you'll always require internet validation if you want to play this online. They'll get a lot of flak for it in forums, but I'm willing to bet the gains from discouraged piracy will far outweigh people that don't buy the game due to it.
It has to be discouraging for a publisher/dev to go to individual "private" trackers and see hundred of thousands of snatches of titles that when added together add up to multiple millions of lost sales. BTW - before people mention crappy games. If you go to any private tracker, people will comment whether a game is crappy or not and those games will have snatches in the low hundreds, possibly a few thousand at most.
Dunno, in the PC landscape right now, it's damned if you do, damned if you don't. Example - look at the hubbub over no-dedicated servers for some upcoming games (another way to circumvent online validation is through hacked dedicated servers).
Back to consoles, though...
Consoles on the other hand are far less affected. At least X360. As Live multiplayer requires always on validation. Right now, it's a cat and mouse game between MS and firmware hackers. 1 million consoles aren't all the hacked consoles, it's just all the hacked consoles MS has detected thus far.
MS appears to be increasing the frequency at which it attempts to discover modded consoles by more frequently releasing new "waves" of discs. They fairly recently released Wave 4 discs which coincides with the current banning wave. And it took a month or two for a new firmware to be released to stealth firmware hacks once again. Wave 3 was released last year around this time with the NXE dash update.
I'm willing to be most of the people banned were people that foolishly used forced wave 4 games to run on the then current firmwares that didn't yet have support for wave 4.
Anyways, even with that. Piracy on X360 is still a drop in the bucket compared to piracy on the PC. However, even though it's a drop in the bucket, I wouldn't be surprised if for some titles piracy approached a 50/50 with purchased/pirated games.
Regards,
SB