All purpose Sales and Sales Rumours and Anecdotes [2022 Edition]

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@DSoup senior executives do 'fire from the cuff', dont place them on a pedestal
the only senior executive I can think of recently that didnt fire from the cuff were the richest man in the world, and the most powerful man in the world
I'm not trying to place anybody on a pedestal, senior execs can and do fire from the hip when they are very familiar with a subject matter. Most of them are not, particularly in very big companies where are are thousands of details on which they cannot be expert, instead they are doggedly indoctrinated to never fire from the cuff and standard press/public lines are drilled into them. The same with Government Ministers.

A misspoke from a Government Ministers can change Government policy, a misspoke from a senior executive of a publicly-traded company can be a SEC violation or steer to stockholders. It's why PR handlers are never fair away.
 
https://www.sony.com/en/SonyInfo/IR/library/presen/er/pdf/21q3_sony.pdf
https://www.sony.com/en/SonyInfo/IR/library/presen/er/pdf/21q3_supplement.pdf
Sales are expected to be lower than the October forecast due to an expected decrease in PlayStation®5 hardware unit sales, primarily due to shortages in the supply of components, especially semiconductors. Operating income is expected to be higher than the October forecast due to an expected decrease in selling, general and administrative expenses.

 
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Lifted from ArmGunar at Era...

Sony Q3 FY2021 (Oct-Dec) Results - PS5: 3.9m (LTD: 17.3m), PS4: 116.8m / Record Year for PlayStation / 2nd Highest Quarterly Revenue in history


*The US Dollar figures have been converted from Japanese Yen with exchange rate provided in Sony fiscal reports
*All % increase/decrease are calculated with original JPY results
Source 1 / Source 2

Highlights :
  • Q3 FY21: Over ¥813.3bn / $7.15B Revenue and ¥92.9bn / $0.817B Profit between Oct-Dec 2021
    • 2nd biggest Quarterly Revenue ever for PlayStation (and for any platform holder)
      • Top 3 biggest Quarterly Revenue ever:
        1. Sony Q3 FY20
        2. Sony Q3 FY21
        3. Sony Q3 FY18
    • Best Operating Profit ever for PlayStation during Q3
    • 3rd best Operating Profit ever for PlayStation during any quarter
  • Hardware:
    • PS5 : 3.9m units / LTD: 17.3m
    • PS4 : 0.2m units / LTD: 116.8m
  • Software:
    • PS4/PS5 : 92.7m games sold
      • including 11.3m Sony-published games (vs 19.0m - Q3 FY20)
        • accounting for 12.2% of total games sold this Q3 FY21 (vs 18.2% - Q3 FY20)
    • Software digital ratio : 62%
  • PlayStation Store had its 2nd biggest Quarterly Revenue ever with more than ¥432.3bn / $3.80B(-0.1% YoY)
    • including Digital Software & Add-on content
  • PlayStation Software & Services saw their 2nd biggest Quarterly Revenue everwith more than ¥564.4bn / $4.96B (-2.9% YoY)
    • including Physical / Digital Software & Add-on content / Services
  • 111m MAU (monthly active users)
    • 111m active users each spent about $42.37 on average on PSN during Q3 FY21
      • It includes Digital Software, Add-on and Services revenues
  • Updated FY2021 Forecast:
    • Decrease : ¥2730bn / $24.62B Revenue (vs ¥2900bn - Oct 2021 Forecast)
    • Increase : ¥345bn / $3.11B Profit (vs ¥325bn - Oct 2021 Forecast)
      • It would be :
        • Biggest Revenue for PlayStation (and for any platform holder) in video game history
        • Best Operating Profit ever for PlayStation


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Sony Group Corporation - Q3 FY2021 Results (Oct 2021 - Dec 2021) :

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Sony Revenue : ¥3031.3bn / $26.66B (+12.4% YoY from ¥2696.5bn / $25.80B - Q3 FY20)
Sony Operating Profit : ¥465.2bn / $4.09B (+29.5% YoY from ¥359.2bn / $3.44B - Q3 FY20)
Sony Net Profit : ¥346.2bn / $3.05B (-6.9% YoY from ¥371.9bn / $3.56B - Q3 FY20)
  • Biggest Revenue ever for Sony during any quarter
  • Biggest Operating Profit ever for Sony during any quarter
  • 3rd best Net Profit ever for Sony during Q3
    • 4th best Net Profit ever for Sony during any quarter

Revenue & Profit Breakdown by Segment
Some milestones reached, per segment :
  • Music : Best Revenue and 3rd Best Op. Profit ever during Q3
  • Pictures : Best Revenue and Best Op. Profit ever during any quarter
  • Electronics Products & Solutions : Biggest Revenue since Q3 FY18 / 3rd Best Op. Profit since Q3 FY13 (no data before)
  • Imaging & Sensing Solutions : Best Revenue & 2nd best Op. Profit ever during Q3
  • Financial Services : Best Revenue ever during any quarter

Top Biggest Revenue Drivers for Q3 FY21:
  1. PlayStation
  2. Electronic Products & Solutions
  3. Financial Services
  4. Pictures
  5. Imaging & Sensing Solutions
  6. Music
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Top Biggest Profit Drivers for Q3 FY21:
  1. Pictures
  2. PlayStation
  3. Electronic Products & Solutions
  4. Imaging & Sensing Solutions
  5. Music
  6. Financial Services
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Gaming Division - Q3 FY2021 Results (Oct 2021 - Dec 2021) :

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Gaming Revenue : ¥813.3bn / $7.15B (-7.9% YoY from ¥883.2bn / $8.45B - Q3 FY20)
Gaming Operating Profit : ¥92.9bn / $0.817B (+15.9% YoY from ¥80.2bn / $0.767B - Q3 FY20)
  • 2nd biggest Quarterly Revenue ever for PlayStation (and for any platform holder)
  • Best Operating Profit ever for PlayStation during Q3
  • 3rd best Operating Profit ever for PlayStation during any quarter
This quarter, the Gaming Division accounts for:
  • 26.8% of Sony total Sales/Revenue (vs 32.8% - Q3 FY20)
  • 29.0% of Sony total Operating Profit (vs 22.0% - Q3 FY20)
Hardware
PS4 : 0.2m units / LTD: 116.8m
PS5 : 3.9m units / LTD: 17.3m

Software
PS4/PS5 : 92.7m (down from 104.2m - Q3 FY20)
including 11.3m Sony-published games (down from 19.0m - Q3 FY20)
accounting for 12.2% of total games sold (down from 18.2% - Q3 FY20)
Digital ratio : 62% (up from 53% - Q3 FY20)
  • During this quarter, more than 11.66PS4/PS5 games have been sold each second in the world (= 1.01 million games sold each day)
  • More than 624 000 digital PS4/PS5 games have been sold-through each day on average on PlayStation Store during Q3 FY21 (= 7.23 digital games sold each second)
PlayStation Plus
Subscribers : 48.0m (up from 47.4m - Q3 FY20)
  • All time high of PS+ subscribers

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Revenue Breakdown (Q3 FY21) & Closer Look
  • Hardware Revenue reached ¥201.5bn / $1.77B (-15.3% YoY)
  • Physical Software Revenue reached ¥29.6bn / $0.260B (-43.7% YoY)
    • Lowest Q3 Physical Revenue since at least Q3 FY16 (no data before)
  • Digital Software + Add-on Revenue (PS Store) reached ¥432.3bn / $3.80B (-0.1% YoY)
    • 2nd biggest Q3 PS Store Revenue ever
    • 2nd biggest PS Store Revenue ever during any quarter
  • Services Revenue reached an all-time high of ¥102.5bn / $0.902B (+7.0% YoY)
    • Biggest quarterly revenue ever generated by Services
  • Others Revenue (PSVR, Controllers, PC/Xbox...) reached ¥47.4bn / $0.416B (-26.3% YoY)
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Now this is PlayStation Revenue, Trailing 12 Months
  • PlayStation recorded the 2nd biggest Revenue in video game industry during the last 12 months period (Jan 2021 - Dec 2021)
    • With more than ¥2734.9bn (about $24.91B with current ER)
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Hardware - Follow Up

PS5 surpassed 17.3m units sold-in after 5 quarters on the market
  • It overtook PS VITA (10-15m estimates) and Wii U (13.56m) LTD
  • Next stop, Gamecube (21.74m) then Xbox (24m)
 
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3.9 PS5 in the quarter is quite disappointing/surprising. But it explains why PS5 is so hard to find. Always difficult to suss out how much is supply vs demand in a vacuum. The "experts" seem to think it likely Xbox shipped more in the holiday quarter for example.

I wonder if there is something specific to PS5 (high clock?) causing yield issues.

Just a bump in the road though, like Sony says I'm sure they can make it up incrementally as they go. Yield issues, if any, are transient.

Good time to check Stock X, PS5 is $666, PS5 DE $625, Series X $600, Series S $285.

Noone knows but, I am doubting a little bit the consoles will hit MSRP for the whole year again given where we sit in January...especially with 7% inflation. a price cut is not necessary.

Yikes for perspective, according to a poster on resetera Sony has slashed their fiscal year PS5 forecast (3 quarters in they are at 9.5) from 16m>11.5. That's a huge cut obviously.

Update: Sony has said in their webcast now that their forecast is 11.5M PS5 units sold.

Also, reason from Sony

Sales are expected to be lower than the October forecast due to an expected decrease in PlayStation®5 hardware unit sales, primarily due to shortages in the supply of components, especially semiconductors. Operating income is expected to be higher than the October forecast due to an expected decrease in selling, general and administrative expenses.

So, "Semiconductors". TL DR: Chip shortage is real.

Shame MS is so gutless or we could have an interesting compare to their ledger.
 
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3.9 PS5 in the quarter is quite disappointing/surprising. But it explains why PS5 is so hard to find. Always difficult to suss out how much is supply vs demand in a vacuum. The "experts" seem to think it likely Xbox shipped more in the holiday quarter for example.
If PS5 is outselling Xbox Series with yield issues, something is definitely up. If producing these cores to run at higher clocks was a problem, then it's hitting the entirety of AMD's current lineup which are all designed to deliver performance at higher clocks, including clocks higher than PS5

I've said it before, but PlayStation 5 isn't using a weirdly higher clock for this architecture :nope:, Xbox Series is using a weirdly low clock (it's an outlier) for this architecture :yep2:
 
So the difference (between 22.6m and 19.3m) is 17.1% which gives a shape to the silicon shortage - at lease for Sony. Despite that, already selling almost 20m consoles seems pretty good during a pandemic and a global economic crisis.

I really wish we could find out how many each wanted made versus how much each was able to get.

It is interesting that when compared to each company's previous console, Sony's supply is unable to match the previous generation's supply while Microsoft's supply has exceeded the previous generation's supply.

Of course, there in an obvious caveat. Microsoft coming from a smaller base of sales than Sony would need less supply in order to match or exceed their previous generation of consoles.

However, if we were to assume that each manufacturer originally contracted for more consoles to be made than the previous generation then Microsoft have done a better job of achieving the numbers they wanted (closer to contracted) as they've exceeded the previous generation even if they may not have gotten as many as they contracted for.

I do wonder if perhaps Sony's reliance on more custom hardware and components (liquid metal, custom SSD logic controller, etc.) has exacerbated the situation for them. Outside of the SOC, MS appear to be using mostly commodity chips and materials. While there may be more competition for those components there will also be a greater global supply of those components. That said, most of the components for all consoles are liked shared and sourced from the same pool of suppliers. But considering the custom nature of some of Sony's components it may be harder to source the materials required to make those components. Basically larger bids for source materials for generic components that are made in extremely large quantities might have an advantage in sourcing materials than custom components made is relatively smaller quantities. In the first case shortages would impact more customers while in the second case shortages would impact fewer customers or in Sony's case, one customer.

That said, Sony is still getting more consoles made than Microsoft. We can't lose sight of that fact. But the ratio of supplied versus contracted for consoles appear to be better on the Microsoft side.

Being a numbers guy, I'd REALLY love to see all the intricate details of Sony and Microsoft WRT internal console sales numbers, internal consoles sales predictions, how many consoles they want made versus how many they are getting, etc. But even more, I'd love to see the details from their component suppliers and their numbers WRT source materials or sub-components and then numbers for the sub-component suppliers, etc.

Basically, I wish there were some way I could see the numbers for the entire chain of suppliers from source materials to sub-components to components and finally the final product. It'll never happen, of course, but I wish I could see those numbers. :p

Regards,
SB
 
Well, Eurogamers article, aswell as all other articles state fewer units sold, which is….. factually true.

Yes of course it's just that you have the habit to turn any Playstation news in a negative way so i just wanted to contrast a bit since it's still a very successful console despite the supply constraints :yes:
 
Yes of course it's just that you have the habit to turn any Playstation news in a negative way so i just wanted to contrast a bit since it's still a very successful console despite the supply constraints :yes:

The PS4 sold more units then the PS5 has done so far in the same time-frame, thats just how it is. As to the why's, it could be chip shortage, could be something else aswell, see SB's post above.
The console is more expensive then the PS4 was, there are less impactfull games and cross generation is a thing, aswell as the general move to multiplatform and streaming. About 'negativity', see what DSoup has for views on the PC platform, like the successfull PS games on PC being downplayed somehow if possible.

Anyway

https://www.eurogamer.net/articles/...wtEj0bQCv32Ua6oEGfhMA6vNFdaVztwCbRqxjOnxeg9rc

PlayStation plans to launch more than 10 live service games before March 2026

Bungie? Last of Us? Horizon?
 
I thought it was more that the series was wierd in that it didnt boost frequency, unlike most(all?) the architectures GPU and CPU
My bad, that's what I meant. Devices employing fixed clock rates in 2020 (when they launched) was pretty damn unusual.
 
It is interesting that when compared to each company's previous console, Sony's supply is unable to match the previous generation's supply while Microsoft's supply has exceeded the previous generation's supply.

I don't know that it's "interesting", the cause is known and is global. In terms of demand, PS5 is in higher demand than PS4 and had outsold its predecessor (7.8m to 7.6) in April 2021 and it was half a million down in October 2021. Again, the cause is known and Sony flagged this in their October 2021 quarterly report.

Every PS5 that hits retail is sold within seconds. I'm on the lookout for a Digital Edition but have had no luck so far. I don't know to what degree Microsoft coming from a smaller base really impacts anything. The OG Xbox had a small base and 360 smashed it out of the park sales-wise. Sony had a zero base and the OG PlayStation smashed it out of the park sales-wise. Sony had a massive PS2 base and PS3 was a sales disaster.

All evidence is that the base really does not matter, the public will chose their console based on other factors. ¯\_(ツ)_/¯
 
Indeed, if they could have made more PS4's during that same timeline, they could have sold more of them there aswell.

Only up to a point for PS4. After the first few months the console was no longer supply limited. At that point it doesn't matter how many PS4's Sony made, they wouldn't have sold more of them without a significant price cut.

So, if we only compared the timeline up to summer of 2021, then it'd be somewhat similar. However, demand was nowhere near as high for PS4 during that timeline as it was for PS5 as evidenced by how quickly scalping prices dropped for PS4 even while supply limited.

In other words, within that timeline, if supply were unlimited significantly more additional PS5s would have sold versus how many PS4s would have sold.

Regards,
SB
 
I don't know that it's "interesting", the cause is known and is global. In terms of demand, PS5 is in higher demand than PS4 and had outsold its predecessor (7.8m to 7.6) in April 2021 and it was half a million down in October 2021. Again, the cause is known and Sony flagged this in their October 2021 quarterly report.

Every PS5 that hits retail is sold within seconds. I'm on the lookout for a Digital Edition but have had no luck so far. I don't know to what degree Microsoft coming from a smaller base really impacts anything. The OG Xbox had a tiny base and 360 smashed it out of the park sales-wise. Sony have zero base and the OG PlayStation smashed it out of the park sales-wise. Sony had a massive PS2 base and PS3 was a sales disaster.

All evidence is that the base really does not matter, the public will chose their console based on other factors. ¯\_(ツ)_/¯

Interesting not in how many consoles were sold. Nowhere in my post did I mention that the PS5 wasn't in higher demand. That's a known and a given. The entire tech industry is being impacted by global shortages.

For me, it's interesting in how well Sony and MS have been in getting their respective consoles manufactured in relation to how many consoles they wanted to get made. MS is likely getting close to how many consoles they wanted. Sony isn't.

An argument can obviously be made that it's easier to get supply of a smaller number of things. But the entire tech industry is being impacted by shortages no matter how many "things" they sell. A company selling just 100k of something is being impacted in a similar way to a company selling 1 million things, 10 million things or 100 million things. Of course, if you are willing to pay more (like Apple), you get a better supply of things but you'll still be impacted to a degree.

Hence, why I'd love to be able to see the numbers for the entire supply chain with regards to what customers (sub-component manufacturers, component manufacturers, final product assemblers and ultimately the contractor for a given product) want versus what they get supplied with.

Regards,
SB
 
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