Interesting but in my opinion they really didn't have any choice. Intel, which decided to close the door on the lucrative chipset market and integrated graphics, and their delayed venture into the GPU market (Larrabee), to AMD who purchased ATI. They were sitting ducks in a market that focuses more and more on tight integration of both CPU, GPU and essential IO.
No details so far but it has a strong "Fusion"-feel to it, although they seem to be aiming at the integrated market for starters; tablets, phones and ultra-portables (even though they say it is meant for desktop).
I suppose we have reached a point where performance is enough for most mundane things.
No details so far but it has a strong "Fusion"-feel to it, although they seem to be aiming at the integrated market for starters; tablets, phones and ultra-portables (even though they say it is meant for desktop).
I suppose we have reached a point where performance is enough for most mundane things.
Press Release:
NVIDIA Announces "Project Denver" to Build Custom CPU Cores Based on ARM Architecture, Targeting Personal Computers to Supercomputers
NVIDIA Licenses ARM Architecture to Build Next-Generation Processors That Add a CPU to the GPU
LAS VEGAS, NV -- (Marketwire) -- 01/05/2011 -- CES 2011 -- NVIDIA announced today that it plans to build high-performance ARM® based CPU cores, designed to support future products ranging from personal computers and servers to workstations and supercomputers.
Known under the internal codename "Project Denver," this initiative features an NVIDIA® CPU running the ARM instruction set, which will be fully integrated on the same chip as the NVIDIA GPU.
This new processor stems from a strategic partnership, also announced today, in which NVIDIA has obtained rights to develop its own high performance CPU cores based on ARM's future processor architecture. In addition, NVIDIA licensed ARM's current Cortex™-A15 processor for its future-generation Tegra® mobile processors.
"ARM is the fastest-growing CPU architecture in history," said Jen-Hsun Huang, president and chief executive officer of NVIDIA. "This marks the beginning of the Internet Everywhere era, where every device provides instant access to the Internet, using advanced CPU cores and rich operating systems.
"ARM's pervasiveness and open business model make it the perfect architecture for this new era. With Project Denver, we are designing a high-performing ARM CPU core in combination with our massively parallel GPU cores to create a new class of processor," he said.
Warren East, ARM chief executive officer said, "NVIDIA is a key partner for ARM and this announcement shows the potential that partnership enables. With this architecture license, NVIDIA will be at the forefront of next generation SoC design, enabling the Internet Everywhere era to become a reality."
About NVIDIA
NVIDIA (NASDAQ: NVDA) awakened the world to the power of computer graphics when it invented the GPU in 1999. Since then, it has consistently set new standards in visual computing with breathtaking, interactive graphics available on devices ranging from tablets and portable media players to notebooks and workstations. NVIDIA's expertise in programmable GPUs has led to breakthroughs in parallel processing which make supercomputing inexpensive and widely accessible. The Company holds more than 1,600 patents worldwide, including ones covering designs and insights that are essential to modern computing. For more information, see www.nvidia.com.