It's at a lower margin than Windows users though and it's a far less captured market. An xbox gamer this year can easily be a Sony or Nintendo gamer next year. Or perhaps they'll even switch to mobile gaming.
A lost Windows user though is pretty much a lost Windows user. Without doubt the WIndows user population is vastly more valuable to MS than the Xbox user population so swapping a Windows user for an Xbox user is a very bad move.
I would say just watch what happens over the next few years but it's already happening. Look at MS's marketshare in the desktop/laptop space decline. It's been happening for a few years now. Meanwhile they've been ignoring their most loyal userbase for around the same period. Go figure.
I'm not saying every lost Windows user was a PC gamer but the Halo effect is significant. Just look at the hype around Crysis 2 of BF3 for proof of that. PC nerds may be a small subset of society but they have a big influence on the much larger group that comes to them for computer purchasing advice - or that just pay some level of attention to their inevitable complaints or praises for particular brands/solutions. For every one of them you lose, you lose the influence they may have had over 10 joe six packs.
A lost Windows user though is pretty much a lost Windows user. Without doubt the WIndows user population is vastly more valuable to MS than the Xbox user population so swapping a Windows user for an Xbox user is a very bad move.
I would say just watch what happens over the next few years but it's already happening. Look at MS's marketshare in the desktop/laptop space decline. It's been happening for a few years now. Meanwhile they've been ignoring their most loyal userbase for around the same period. Go figure.
I'm not saying every lost Windows user was a PC gamer but the Halo effect is significant. Just look at the hype around Crysis 2 of BF3 for proof of that. PC nerds may be a small subset of society but they have a big influence on the much larger group that comes to them for computer purchasing advice - or that just pay some level of attention to their inevitable complaints or praises for particular brands/solutions. For every one of them you lose, you lose the influence they may have had over 10 joe six packs.
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