Xbox 360 Sales Data

[Johnny Awesome]

Good numbers. Kameo had a 20% attach rate. If the same buying pattern holds and they ship 1.5 mil out by the end of the year, that's 300,000 sold at the regular price. They'll probably sell another 150,000 to the next 1.5 million, and over time it looks like Kameo might hit 500k or so, which is decent for a launch title and new franchise.

 

[DemoCoder]

The attach rate number is a worthless indicator now, since due to the extreme scarcity of XB360 systems, a large number of people were forced into buying bundles to get a system, and the vast majority of those people who stood in line all night were hardcore.

You won't know the true attach rate until next year.


Here's what I don't get. Didn't MS claim they were shipping over 750k units to NA for launch, so how come only 350k were sold? Something doesn't add up.

 

[Johnny Awesome]

They couldn't get that many units to stores.

 

[Powderkeg]

Here's what I don't get. Didn't MS claim they were shipping over 750k units to NA for launch, so how come only 350k were sold? Something doesn't add up.

Launch = 3 month window.

And no, I don't recall MS making any such claim. I do recall them saying they wanted to ship out 3 million systems in the first 3 months, and it doesn't look like they will have any trouble meeting that goal.

 

[scooby_dooby]

The attach rate number is a worthless indicator now, since due to the extreme scarcity of XB360 systems, a large number of people were forced into buying bundles to get a system, and the vast majority of those people who stood in line all night were hardcore.

You won't know the true attach rate until next year.


Here's what I don't get. Didn't MS claim they were shipping over 750k units to NA for launch, so how come only 350k were sold? Something doesn't add up.

I thought the attach rate at the XBOX1 launch was around 2.1:1?

 

[scooby_dooby]

Launch = 3 month window.

And no, I don't recall MS making any such claim. I do recall them saying they wanted to ship out 3 million systems in the first 3 months, and it doesn't look like they will have any trouble meeting that goal.

Yes they made that claim,700-800k for the US launch. They only could deliver ~350k though. Since then they did manage to hit their EU and JPN launch goals, and remain on track for 1.5mil worldwide so obviously production has really ramped up.

 

[Oboro Shogun]

Glad to see Condemned pulling in decent numbers!

 

[Nicked]

I thought the attach rate at the XBOX1 launch was around 2.1:1?

Incorrect:
" In addition, the NPD Group Inc. has reported that gamers bought more than three games with every Xbox system, the highest-ever game attach rate for a video game console launch."

And thats on 1.5M hardware sales. Quite a ways back from their launch, but they can recover.

http://www.prdomain.com/companies/m/microsoft/news_releases/pr_20020108_xbox.htm

 

[DemoCoder]

Launch = 3 month window.

And no, I don't recall MS making any such claim. I do recall them saying they wanted to ship out 3 million systems in the first 3 months, and it doesn't look like they will have any trouble meeting that goal.

Well, I don't know if they've made public claims, but there are many insiders, particularly retailers who have stated that MS missed their promised launch numbers.

For example,

Microsoft has revised the allocation of Xbox 360 launch units to 400,000 for the North American region, an EB Games employee said on Saturday. The number of units is far below the 1 million units expected at the launch window and much dire than recent estimates.

Take it for what it's worth, but I find it hard to believe that so many retailers would have taken such huge pre-orders without using Microsoft guidance as to how many units they expected to get on launch day. The fact that they were only able to fulfill a small fraction of their pre-orders means that MS guidance was wrong. Peter Moore has practically admitted that they had problems. I fail to see the point in trying to defend the idea that MS's launch went perfectly and that they hit all of their internal predictions and did not have to revise them based on real world production capacity, yields, and supply.

 

[Sis]

Quite a ways back from their launch, but they can recover.

I can't figure out what you're saying there

.Sis

 

[scooby_dooby]

Incorrect:
" In addition, the NPD Group Inc. has reported that gamers bought more than three games with every Xbox system, the highest-ever game attach rate for a video game console launch."

And thats on 1.5M hardware sales. Quite a ways back from their launch, but they can recover.

http://www.prdomain.com/companies/m/microsoft/news_releases/pr_20020108_xbox.htm

I thought I had read 2.1, oh well.

Not sure what you're talking about with 1.5 million, it's identical to the figure they are aiming for with x360 by years end.

 

[Dave Baumann]

Take it for what it's worth, but I find it hard to believe that so many retailers would have taken such huge pre-orders without using Microsoft guidance as to how many units they expected to get on launch day. The fact that they were only able to fulfill a small fraction of their pre-orders means that MS guidance was wrong.

Something that I noted from browsing these forums was that UK retailers where much, much later in taking preorders than it appeared for many in the US, which is somewhat odd given there was only a two week difference between the releases and the allocations numbers would probably have been staggered by similar amounts (if they weren't known simultaneously). The retailer "GAME" over here only took preorders up to their known allocation and the initial preorders were all guaranteed and filled, which indicates that they had only gone once they understood the unit allocation.

 

[Tahir2]

Why were we hearing figures of 750'000 just for NA until recently? I don't believe anyone quoted this number from MS but it has to have come from somewhere.

After the dust is settling I am disappointed that MS has in effect missed a very strong Xmas launch window this year because of their gamble with the worldwide launch. I do not think Sony or Nintendo will try a worldwide launch when their consoles are released and we will find out very soon.

 

[Sis]

Why were we hearing figures of 750'000 just for NA until recently? I don't believe anyone quoted this number from MS but it has to have come from somewhere.

After the dust is settling I am disappointed that MS has in effect missed a very strong Xmas launch window this year because of their gamble with the worldwide launch. I do not think Sony or Nintendo will try a worldwide launch when their consoles are released and we will find out very soon.

What does the worldwide launch have to do with them missing the Xmas window? I get Japan's sales numbers being short, so let's subtract an guestimated 100,000 units that could have been used elsewhere.

Other than Japan, are there Xbox 360's just sitting on shelves collecting dust? And if not, the only thing to blame is demand exceeding supply (and in effect a manufacturer shortage). This would be true regardless of where or how many places in the world they shipped.

.Sis

 

[Tahir2]

You see Xbox360 ads on TV - you go out to buy one.. none in store anywhere. Rinse repeat = poor launch and missed oppurtunity on the launch hype.

Edit: and that is all I am going to say period Sis

 

[Nicked]

I can't figure out what you're saying there

.Sis

They'll have sold less than half of what they managed with the original in the same timeframe. Thats a bad start. Hype on the other hand is good (shortage fuels hype).

 

[scooby_dooby]

They'll have sold less than half of what they managed with the original in the same timeframe. Thats a bad start. Hype on the other hand is good (shortage fuels hype).

Sure, unless you count the 3 launches that were only 1 week apart. Then they sold many more than the original xbox. Or do the EU and JPN launches not count cause they were staggered 7 days?

Anyways, 1.5 million in 5 weeks is hardly missing the opportunity.

 

[Nicked]

Sure, unless you count the 3 launches that were only 1 week apart. Then they sold many more than the original xbox. Or do the EU and JPN launches not count cause they were staggered 7 days?

Anyways, 1.5 million in 5 weeks is hardly missing the opportunity.

Actually even then, its still (considerably) less. Thanks for playing

And fwiw, I consider one good launch more important than 3 mediocre launches.

PS; By one week, you mean 2 1/2, yeah?

 

[Sis]

Actually even then, its still (considerably) less. Thanks for playing

And fwiw, I consider one good launch more important than 3 mediocre launches.

PS; By one week, you mean 2 1/2, yeah?

I'm sure they are frustrated with their inability to deliver more units, so I agree to a certain extent that they are probably disappointed. But I do not understand at all this notion that shipping to three territories is at all a negative thing (with maybe Japan getting so many units being the exception).

It's like suggesting that MS shouldn't ship consoles to Iowa until California and New York have been given enough units to satisfy their demand.

.Sis

 

[Nicked]

I'm sure they are frustrated with their inability to deliver more units, so I agree to a certain extent that they are probably disappointed. But I do not understand at all this notion that shipping to three territories is at all a negative thing (with maybe Japan getting so many units being the exception).

It's like suggesting that MS shouldn't ship consoles to Iowa until California and New York have been given enough units to satisfy their demand.

.Sis

Its all to do with hype. You can have hype up the wazoo on a product (like now), yet if you don't deliver those consoles before the hype dies down you lose out on securing a strong market. But if you have one strong market thats a major step towards progress in not only that region, but in others. This is far different from even the SNES/Genesis days, a strong US market is going to affect popularity in the EU, and vice-versa. A strong market ensures a stable userbase for developers, meaning continued support leading to sales in other regions.

Basically if MS doesn't capitalise (which I think they will), natural decline in consumer interest of a new product and the hype for the upcoming PS3 (or Rev) could put them in an uncomfortable position.