Blu-ray: Will all studios shift completely over by launch time?
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Interesting development to say the least.In a stunning announcement Sunday morning, Paramount Home Entertainment has decided to support Sony's Blu-ray Disc format for the next-generation of high-definition DVDs.
"We have been intrigued by the broad support of Blu-Ray, especially the key advantage of including Blu-Ray in PlayStation 3," Lesinski said in a statement. "After more detailed assessment and new data on cost, manufacturability and copy protection solutions, we have now made the decision to move ahead with the Blu-ray format. We believe the unique portfolio of Viacom content coupled with this format will provide great benefit for consumers and our shareholders alike."Sony Pictures Home Entertainment president Ben Feingold said that while the Paramount announcement is very important to the Blu-ray camp, "being on both formats will confuse the consumer."
Several execs in each camp believe the Paramount announcement to publish in both formats—which is the direction Warner has been leaning for the past week or two with a similar announcement expected this week—is simply a temporary face-saving strategy and that ultimately all studios will shift completely over to Blu-ray by launch time.-Video Business
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