No, I don't think so. I believe it's more the market liking 'simple' companies who make money combined with being in an industry jacked up by (perhaps overly) optimistic growth predictions. I read a piece somewhere talking about $10 billion net income for Nintendo not being 'unrealistic' for 2010 (which would more than triple what they're on track for fiscal '07). Even if one consider them to be vastly overpriced, their EPS to price ratio is beating Sony's by more than 30%.