Why isn't XB360 outselling PS3 in Europe? *spawn

I wouldn't be suprised if Xbox being a native console is more of an advantage in its local market than it is a disadvantage here in Europe. There's a lot of anti Microsoft, sometimes even Americanism (due to political reasons) overhere.

This, I can agree with ...
I'm glad you chimed in with it as Shifty was starting to make me feel as though I were insane! :p


I see where you're going with Apple, but I don't think the global sales of those devices would warrant any kind of implied "American" bias toward their products. Not to mention the fact that none of their products are actually made in the states.


As for the comments on xb360 design being clearly more "American" than it's competitors, I strongly disagree. See here.
 
With that being the case, can you explain the current situation?

This description worked well to define the original xbox...
Uh, yeah, hence why I actually said as much just before the bit you quoted:
, I think the American cultural impact was important, especially for XB1.
The 'classically American' styling of XB1 probably helped it gain traction in the US where the same style didn't win friends in the EU. XB360 mellowed (I even mentioned that as well at the end of my post) which meant MS could build on their XB user base by reaching a new audience - yet the absence of that XB base in Europe meant MS had less to build on. If American styling was important to getting an American foothold with XB, then for XB3 and getting a foothold in the EU, they'd need some styling or positioning that works here. I'm not sure what that is.

But my main point was that 'Buying *your nation*' may be more about 'your nation' products being better tailored to your styles/tastes/lifestyle than buying foreign, so the political/socioeconomic parallels one could draw with people buying national produce may not be as clear as all that. As ever, the right product at the right price is more likely to win sales than any other factor - people at large don't tend to show considerable ethical/moral/political concerns when shopping, such as being against sweatshops but buying the clothes produced in those conditions, so I don't see why buying consoles would be any different and anyone feels an obligation to buy the nationally produced box.
 
Uh, yeah, hence why I actually said as much just before the bit you quoted:
The 'classically American' styling of XB1 probably helped it gain traction in the US where the same style didn't win friends in the EU. XB360 mellowed (I even mentioned that as well at the end of my post) which meant MS could build on their XB user base by reaching a new audience - yet the absence of that XB base in Europe meant MS had less to build on. If American styling was important to getting an American foothold with XB, then for XB3 and getting a foothold in the EU, they'd need some styling or positioning that works here. I'm not sure what that is.

But my main point was that 'Buying *your nation*' may be more about 'your nation' products being better tailored to your styles/tastes/lifestyle than buying foreign, so the political/socioeconomic parallels one could draw with people buying national produce may not be as clear as all that.


As ever, the right product at the right price is more likely to win sales than any other factor - people at large don't tend to show considerable ethical/moral/political concerns when shopping, such as being against sweatshops but buying the clothes produced in those conditions, so I don't see why buying consoles would be any different and anyone feels an obligation to buy the nationally produced box.

Shifty, I see what you're saying, but if it were true that more "American" styled console = better sales, why do we see the xb360 thrashing sales of the original xbox here in the States?

I think quite honestly the styling of the original xb had nothing to do with luring in American buyers.

In fact, I'd say it was a deterrent more than anything else.

Edit:
{The original xbox design IMO was not a well thought out plan which had serious funding and research behind it to help it appeal to a broad audience.}

The merits of the box's functionality in comparison to the competition for the right price (as you state in your second paragraph) are what drove sales of the original and what drive the current sales of xb360.


As for what styling Euro's / Japan want ... we've seen it already , but style wasn't the limiting factor for sales this gen (if we're honest).

I.D. firms were evaluated worldwide. The Xbox team visited firms in Sweden, Germany, France, Italy, the USA, and Japan. Ultimately they selected five teams to do exploratory first-round work: Marc Newson in Paris, Propeller in Sweden, Pioneer Design in Tokyo, Hers Experimental Design Laboratory in Osaka, and Herbst LaZar Bell in Chicago.


"Image" & library are (as you've stated).

As I've stated, image is easy. Team up with a big respected CE brand for the industrial design, co-brand and co-advertise with them (The Samsung Xbox720 etc) and viola, Image issue solved.

Library will take some arm twisting to draw users away from their beloved Playstation ... like timed exclusives for a big key franchise ... like FIFA ;)

Add to that a big advertising push at relevant sporting events emphasizing the product's connection, and they are golden.

That should at least bring parity to the Euro/Global markets.
 
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:oops: I'm sorry. I was referring to my talk with fearsomepirate. but you both start with an f! :)
I don't think brand recognition means nothing. I just have noticed that in the home video game console market, major success is almost never built incrementally, generation by generation. It tends to strike more like lightning--the NES, Megadrive, Wii, PS1, and PC-Engine (which was quite successful in Japan) did not follow on a previous success.

And on the flip side, there is not a lot of brand inertia. Nintendo, NEC, Sega, and Sony can all attest that it's not really hard to lose half your customers from one generation to the next.

Of course branding has a some influence. The Gamecube would have been an even greater failure had it been Nintendo's first console, for example. The PS3 may have been a replay of the 3DO without the Playstation brand. But I think in the console space, the evidence is that the material strengths of the product are far, far more important than the inertia of brand recognition.
 
Shifty, I see what you're saying, but if it were true that more "American" styled console = better sales, why do we see the xb360 thrashing sales of the original xbox here in the States?
Um, everything else?
As for what styling Euro's / Japan want ... we've seen it already , but style wasn't the limiting factor for sales this gen (if we're honest).
What in my 22 thousand posts on this board leads you to think that I'd attribute platform success on one single factor?! As there is nothing measurable that can be taken in isolation (XB wasn'tjust PS2 in a bigger box for a fair scientific comparison) then we can only speculate on the forces at play and various choices these companies should make. Some people were suggesting a home-turf advantage to 'buy American', but I'm suggesting that doesn't much happen and any home advantage would just be as a result of an affinity for the 'american-ness' of the platform, which extends far beyond just the size of the case. The name, the styling, the available games and promotion of them, the marketing - was much more 'Hollywood action movie' for XB than PS2 (at least in Europe; Sony I believe have regional marketing that was more targeted in PS2's days) and that didn't go down so well here. The first XBox ad campaign even got banned in the UK for being offensive!
 
I don't think brand recognition means nothing. I just have noticed that in the home video game console market, major success is almost never built incrementally, generation by generation. It tends to strike more like lightning--the NES, Megadrive, Wii, PS1, and PC-Engine (which was quite successful in Japan) did not follow on a previous success.

For most instances when there is a "strike like lightning" it is due to the product being unlike anything on the market. Further success can be built on that initial success even when it isn't revolutionary. (See: SNES, Classic Atari systems, PS2, Gameboy Advance, xbox360)

The only deterrent to this iterative approach is when another disruptive technology hits the market and takes marketshare. (see Wii)

And on the flip side, there is not a lot of brand inertia. Nintendo, NEC, Sega, and Sony can all attest that it's not really hard to lose half your customers from one generation to the next.

Granted, but many of these substantial losses after prior success are due to not matching the competition in one form or another.

Sega Saturn lost to ps1 due to weak software library (in comparison) and weak hardware (in comparison) which was sort of cause and effect.

Nintendo lost to ps1 due to being late to market & cartridges (which lead to weak software library)

I'm not quite sure what happened to NEC, but I don't recall them having anything to compete with the ps1 generation. They seemed to bail out after tg16. GREAT ecosystem they built there though. Many firsts (CD-ROM, handheld that played same games as homegames, small/portable carts, 16bit graphics). Most of their stuff was just too expensive though.

Of course branding has a some influence. The Gamecube would have been an even greater failure had it been Nintendo's first console, for example. The PS3 may have been a replay of the 3DO without the Playstation brand. But I think in the console space, the evidence is that the material strengths of the product are far, far more important than the inertia of brand recognition.

Branding has major influence on helping to keep a core audience even if the gameplan going forward isn't ideal. It helps to woo developers and consumers alike. Branding is a BIG part of ps2's success, SNES success, GC's ability to keep Nintendo alive, And for the ps3 to weather the storm of the VERY rough launch waters into the comfortable sea they find themselves in now.

If PS3 were the "Panasonic Superstation", it would have failed flat on it's face. Not only for lack of prior trusted brand by consumers in the gaming arena, but also for developers not believing in the product at such a high entry price. Much like the 3DO did (even though Trip Hawkins did bring in quite a few believers on the Dev side...)
 
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The 'classically American' styling of XB1 probably helped it gain traction in the US

If there are a few other American posters on board that can attest that would be great, but count me in for, "no, the styling of the original xbox didn't help in sales in the states".

Nobody thought the original xbox looked good!

The only thing good about it was it had a top-class GPU and a HDD which enabled some really cool game experiences for equal price to a playstation2.

Us Americans were able to look past that ugly mess and see it for the inner beauty it had! :LOL:
 
...any home advantage would just be as a result of an affinity for the 'american-ness' of the platform, which extends far beyond just the size of the case. The name, the styling, the available games and promotion of them, the marketing ...

Possibly, but I seriously doubt it had much impact if at any.

Remember, we're still talking about a console that was the same price as a ps2, had clearly superior graphics to ps2, had most of the same popular games, had a much better online system, and even with all of that, ps2 still sold nearly 4 times as many units!

I could be wrong on this, but I'll just leave it at the facts presented above for folks to draw their own conclusion.
 
If there are a few other American posters on board that can attest that would be great, but count me in for, "no, the styling of the original xbox didn't help in sales in the states".

Nobody thought the original xbox looked good!

The only thing good about it was it had a top-class GPU and a HDD which enabled some really cool game experiences for equal price to a playstation2.

Us Americans were able to look past that ugly mess and see it for the inner beauty it had! :LOL:

Not saying this has anything to do with success but especially original xbox did have a stereotypical american design. Just look at the size of the original controller :) The xbox360 controller is still too big for me even though it's quite a bit smaller than the original.

I moved from europe to california fairly recently and one of the things I cannot get past is how crappy a lot of the cars here look(even the imported ones). There definitely is something happening with shapes that are popular in USA and not in europe(and vice versa).

From games side I don't think fps genre is so big in Europe whereas shooters seem to be everything in USA. Sony crowd is used to playing more than halo and XBOX360 doesn't cater there as well as ps2/ps3. I guess xbox360 suffered there from the image of original xbox as there are some neat casual games on the platform. Also europe doesn't have most of the live perks available making the Live>PSN argument fairly moot in eu land. Also movies and tv-series on XBOX360 lack subtitles which is a big turn off on regular homes making video renting nearly useless. Lot of people don't either have good enough language skills or they prefer dubs(germany, spain). In this sense it's not surprising seeing UK as the XBox land of EU.

Some years ago I saw documentary about toyota and how they tried to conquer US market. Toyota management had pretty good points in how they had to make their product, production and brand feel more american to gain success(manufacturing, employment, marketing and so on). Toyota had time where they started to gain success and that bit them into leg because buying japanese was seen as bad for US economy. Since that toyota has been very careful in managing issues of origin and also building factories to USA. Too bad I don't remember the documents name so I could give more concrete link to it. And that documentary was not about recent years only, it captured pretty much whole lifeline of toyota in USA.
 
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Possibly, but I seriously doubt it had much impact if at any.

Remember, we're still talking about a console that was the same price as a ps2, had clearly superior graphics to ps2, had most of the same popular games, had a much better online system, and even with all of that, ps2 still sold nearly 4 times as many units!

I disagree with almost all of these points in some way or another except the online (which cost money back then too), but crucially, it doesn't matter because the ratio of US vs EU buyers of XBox1 is still 2:1.

It is the same today, but with much better numbers versus the Playstation. Also not unimportant, a lot of the kids buy 360s. So personally, I think Microsoft is doing a good job (as I said in a previous post here), but they just had a tougher battle in Europe, simply because SCEE was much better than SCEA whereas Xbox' team did a much better job in the US versus Europe, especially in the beginning - in Europe, for me Xbox1 graphics meant tearing, vaseline look and borders. I remember being horrified by trying out Ninja Gaiden, after all the hype it got in the magazines/online, having permanent tearing right through the middle of the screen.
 
Sega Saturn lost to ps1 due to weak software library (in comparison) and weak hardware (in comparison) which was sort of cause and effect.

Nintendo lost to ps1 due to being late to market & cartridges (which lead to weak software library)
I think you simplify things way to much, to dientify the 'one or two' deciding factors. That's like tasting a cake, finding you like it, and deciding it's the majority ingredient that makes it good - the flour and the sugar. Yet recipes are often successful because all ingredients come together, and the same with selling a product en masse. The reasons for any of these consoles succeeding and failing are mlutifarious, and detailing them is the work of a graduate thesis, while trying to understand them is the lifelong work of businessmen!

If there are a few other American posters on board that can attest that would be great, but count me in for, "no, the styling of the original xbox didn't help in sales in the states".
Styling doesn't just mean physical appearance; the whole 'attitude' of the XBox was more 'American'.

Possibly, but I seriously doubt it had much impact if at any.
I don't disagree. I wasn't presenting a case for XB's success; only a counter-argument to those who felt 'buy American' was a significant contribute to XB's success.
 
I remember being horrified by trying out Ninja Gaiden, after all the hype it got in the magazines/online, having permanent tearing right through the middle of the screen.

This had to have something to do with PAL versions being off ...

NG / NG Black was (IMO) the best looking game last gen next to Doom3 (no tearing).

Butter smooth 60fps, great controls, great atmosphere, classic 80s/90s game world brought to life in modern 3d graphics.

If it is down to the PAL issue, I highly recommend getting NG Sigma on ps3!

/off-topic
 
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I think you simplify things way to much...

Granted, I can't account for every single persons reasoning for why they chose this console over that one. Nobody can (with a serious investment in researching door to door worldwide!).

All one can do is summarize based on facts that are known and from there parse out what has the most cause and effect on sales.


Games consoles serve a purpose, to play games (these days expanding out to other entertainment value but I digress).

1) What games are available?
2) How does the game experience compare to other consoles?
3) How much does the experience cost?
4) Can I share this experience with friends?

These are the main factors as far as I can see.

Where is that "brand/image" in that list you say? #4 on the list I think encompasses the majority of the brand/image although some of it does creep into #1 of inferred/expected games based on the image/brand. If your friends would deem it a shame to have console-x, that may deter you from owning it for whatever reason.

This generation has thrown in a new paradigm of questioning reliability that wasn't there before due to the publicity of RRoD, but in all, I don't think that will be an issue next-gen (though it may stall purchases until reliability is proven for a certain populace).



Are there others? Sure, but seriously this is what makes a "cake". from there you can have spice cake, rum cake, fruit cake, all of which are slivers of the majority factor of "cake" and while I'm sure they do add up to amount to something we can't possibly factor in every iota of data to account for in determining why sales went one way or another.


In response to my list, do you disagree with my summary/reasoning for each of those outcomes? If so I'd love to hear your reasoning!
 
I disagree with almost all of these points in some way or another except the online (which cost money back then too), but crucially, it doesn't matter because the ratio of US vs EU buyers of XBox1 is still 2:1.

Speaking of US sales here Arwin. Why sales of xbox1 did well in the US.

All of those points were absolutely true in the US.

Maybe not in the EU (as you've pointed out) but certainly in the US.

It was equal to ps2 price at every step (to the detriment of MS bottom line!)
It had the majority of the software lineup (sans some big names like FF and a late GTA which xbox had it's own few key titles including Halo and Splinter Cell among others)
It had a superior GPU (whether you were fond of the result or not)
It had a superior online service (though not free as you mentioned)

And yet, nearly 4x the number of ps2's sold vs xbox1
 
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Styling doesn't just mean physical appearance; the whole 'attitude' of the XBox was more 'American'.

Right, but then the same could be said of the ps3 (brash, bold, flashy, in your face, etc).

In the end, it matters little, as we see with sales of ps3 in the states(dictated more on other factors) and with the original xbox sales in the state (dictated more on other factors).


I seriously think MS was more gearing the original xbox toward (what in their mind was) something "gamers" wanted to see. "look at this kick arse graphical powerhouse!" etc.

A message which I'm not sure is entirely American by nature but that's neither here nor there.

MS wanted their foot in the door to compete for gaming dollars and to protect their windows investment by putting Kutaragi on the defensive as soon as possible.

I don't think they started this whole thing with an implemented mastermind plan to take "America" by a great marketing scheme geared toward what American audiences wanted.

I'll grant you that they obviously did an even worse job in the EU by all accounts, but I think it was more a case of America being "less offended" than other parts of the world by xbox1 than anything else. :p
 
1) What games are available?
2) How does the game experience compare to other consoles?
3) How much does the experience cost?
4) Can I share this experience with friends?

In response to my list, do you disagree with my summary/reasoning for each of those outcomes...
Not completely, but I can throw in some questions. For example point 2 - most gamers have no idea how their console compares. Articles like the DF head-to-heads get thousands of views from tens of millions of gamers - Joe Gamer doesn't really care. There's also the issue of desirability being generated via marketing. People will buy a useless heap of junk if its cool enough! Hence a better, cheaper console can be overlooked for the 'cooler' one. That's why marketing is such big business, and no-one tries to sell their product just by listing its positive attributes. You'll also have to expand your criteria to include non-gaming tasks. They have become media machines, and watching content on your console is a valuable feature. Anyone with a Netlflix/LoveFilm account will be a little more inclined to buy the console that supports their service. There are also factors that are completely irrelevant to some gamers and essential to others. Online can be a big selling point for XB360 and yet is irrelevant to many gamers. BRD could be a major plus for PS3 for some. In fact any of your points will be important or irrelevant to some or more potential buyers - some people don't have to worry about cost whereas for others that's the limiting factor. Some people only want to game alone. Some people onlty care for one or two games (FIFA, GT, COD). The numbers of these are impossible to measure, making a general recipe for success hard to pin down (which is why these console companies manage to make and lose billions, even those with as much experience as Nintendo - there's no single forumla for success).
 
Right, but then the same could be said of the ps3 (brash, bold, flashy, in your face, etc).
Not really. Its physical styling was as sleek as a big box could be; its interface is very classy; its library and emphasis is very broad. None of the current consoles is the Humvee of the gaming world, but I wouldn't expect a big Humvee type console from anywhere other than the States.

I seriously think MS was more gearing the original xbox toward (what in their mind was) something "gamers" wanted to see. "look at this kick arse graphical powerhouse!" etc.

A message which I'm not sure is entirely American by nature but that's neither here nor there.
You might be right about that, and that'd be the difference between MS's performance entering the console market and Sony's.
 
Not completely, but I can throw in some questions. For example point 2 - most gamers have no idea how their console compares.

Granted, as long as it's "close" it isn't a big deal, but try telling joe gamer that Wii games are just as good as UC3.

The point is valid. The machine needs to be comparable to its competition (all things being equal) or it needs to make up for it via other means (Wii: motion gaming).

Marketing is covered in point #4. Perhaps better labeled "peer factor".

Multimedia aspects are indeed a growing part of these machines, but the importance of it also negates the listing as all the big players have these features. Any that don't, will be left by the wayside.


Where certain people value certain points in my list is obviously going to change case by case, but the idea is to figure out which are the most important and tailor to those.
 
...that'd be the difference between MS's performance entering the console market and Sony's.

Perhaps in the EU, but not here in the states...

They had a huge ad campaign: "U R not e" with full page ads depicting graphics the likes of which had never been seen before (doctored images of ps1 games of course).

Toshinden
Destruction Derby
etc.

This was very much along the lines of the angle MS was going for, but while Sony was growing up and expanding in their message with ps2 ( a smidgen), MS was still in their infant stage upon their entry with xb1.

This may have been a very different campaign in EU though, but here, Sony very much played up the "Graphics edge" upon entry.


Biggest difference between the two was Sony entering the gaming world was like Mike Tyson entering the ring against a 100lb Junior HS kid, and MS entering was matching up to another formidable heavyweight...

Sony had a huge impact due to the level of competition.
 
Granted, as long as it's "close" it isn't a big deal, but try telling joe gamer that Wii games are just as good as UC3.
That undoes your argument nicely! And your mention of graphics was focussed on 360's cross-platform titles generally performing better than PS3, but Joe Gamer doesn't know or doesn't care; not the difference between Wii and PS360.

Marketing is covered in point #4. Perhaps better labeled "peer factor".
I disagree. Social forces come into play from install base. Launching a platform or growing a platform by attracing new customers outside the existing peer groups requires marketing. That is, marketing attracts new customers. Executing your product/services well generates loyalty and self-propagation via peer groups.

Multimedia aspects are indeed a growing part of these machines, but the importance of it also negates the listing as all the big players have these features. Any that don't, will be left by the wayside.
Decidedly incorrect. XB360 doesn't have a BluRay player. XB360 hasn't had iPlayer and a host of other EU onine TV channels for a while (that's being fixed). PS3 hasn't had the Netflix tie in. 360 hasn't got Music/Movies Unlimted. etc. There's a lot of difference between the media services on offer which will only become more important if/as the media services become consolidated. If Movies Unlimited becomes successful, MS will be lacking in their next console, and similar if Live becomes dominant then Sony will be lacking. But you can't mix-and-match the content, so it'll be an important deciding factor similar to a hardware format war. This is one attack vector Apple has open to them should the decide to give consoles a go - they already have a very large install base or iTunes users who could be offered an entertainment system that supports all their iContent.

Perhaps in the EU, but not here in the states...
The origins of PS weren't to make a console for console gamers, but to make the go-to platform for people to be entertained (play-station) as opposed to work (work-station). Sony went out to appeal to everyone, and in that they were pretty successful, although mostly attracting new gamers from young people I think. It took PS2 to broaden gaming to its most encompassing.

Biggest difference between the two was Sony entering the gaming world was like Mike Tyson entering the ring against a 100lb Junior HS kid, and MS entering was matching up to another formidable heavyweight...
Uh, yeah. Nintendo and Sega were barely heard of. Sony entered a practically empty market.
 
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