Not sure how many of you have been keeping up with the Dark Knight ARG(Alternate Reality Game) ala ILoveBees, but yesterday the teaser poster was released...
The poster was one of the rewards for the latest segment of the game. Yesterday's segment was started yesterday and entailed The Joker giving people addresses of 22 bakeries around the US. You had to be the first person to show up at one and ask for a package for Robin Banks. Get it? "robbing banks" like The Joker in the movie.
Anyway, they would then give you a cake. Yes, a cake with frosting and everything. Written on the icing was a message that said "Call me now at xxx-xxx-xxxx". When you called the number a distant ringing could be heard. The ringing was from a cell phone stuffed INSIDE THE CAKE!
After tearing into the cake you'd find a Gotham Police Department evidence bag filled with a cell phone, a charger, a note and a one of kind Joker card. When you read the note it says you have to use the cell phone to call another number to complete the task. Once all 22 phones were activated it opened the website to the teaser poster and the second reward. Free tickets to a special screening of the first 7 minutes of the movie at one of 5 IMAX theatres across the U.S.!!
Don't worry, if you didn't get tickets you can later see the IMAX footage starting with the opening of I Am Legend at IMAX theatres. The footage introduces The Joker.
Isn't that cool?!
Never heard of hiding cell phones in cakes. The best part is that the people get to keep the phones and are told to make sure to keep it charged and with them since they'll be getting another call!
To get more details than this and to catch up on all the ARG happenings I would go here...
http://batman.wikibruce.com/
For a great and very busy forum, I would go here...
http://forums.superherohype.com/forumdisplay.php?f=7
Tommy McClain