Even if they reacted immediately (unlikely) and even if it's only 3 1/2 months order to store shelves (unlikely as well, the fab alone for regular lots is 3m+), then the question remains: where did they immediately get additional fab capacity?
If you can blame AMD of one thing, it's that someone had the bright idea to lay the blame on a completely predictable event. That was just dumb.
You have to order too much before knowing of a steep demand spike, one that appears to have measurably distorted the market. If you start reaching the limits of other parts of the pipeline, you incur higher costs and complexity if you need to bring in additional sources and your partners need to negotiate for an atypical product run. There are limits to how much inventory most companies these days are willing to stockpile, and in general many supply chains do not maintain significant inventory.I would risk ordering too much in order to protect my business...my core base...without a moments hesitation. My "inventory cost" would be a temporary reduction in cash on hand but would not negatively impact my margins as I can likely sell them later for my target asp.
You sell 20 bottles of a specific pale ale on a good day, and you receive bi-monthly shipments on a contract you negotiated several months back.Guess what happens when I run out of single vineyard Burgundy, high elevation Napa cab, single barrel bourbon, craft beer etc....my customers get pissed and go down the street to my competition.
This is the case where they are not bringing in that kind of customer.These are high margin high asp items for me, just like 270x and above dGPUs for AMD, and they bring in the "right" kind of customer who will also buy other items...
It's possible some number of buyers might start with an AMD GPU and just put more things in the AMD bucket. That sort of is the point of their trying to form a platform brand.no different than maybe a GPU buyer deciding to go with an AMD CPU or APU as well while they are buying.
That halo effect is very important for any business.
I think they may be in trouble anyway should GCN become economically inferior to other mining alternatives or the coins seriously devalue. All those cards are going to be dumped, and unless the next round of product is superior enough to Tahiti and Hawaii cards being dumped 4 to 8 at a time at cut-rate prices, AMD's still going to be hurt.We are seeing this availability/pricing frustration in forum after forum...and in my own recent experience building a gaming rig...people who want to buy AMD are being driven to Nvidia either by high costs or lack of availability. I forgive AMD the initial surprise of Litecoin but if there isn't a meaningful response in the pipeline right now to be rolled out in March I think they are in bigggg trouble going forward.
The opinion that a corporation not do things that have lack a rational basis is not the same as one requiring that AMD roll over and die.The opinion that AMD was unfairly surprised, can't do anything about it, shouldn't risk doing anything about it, and just let things resolve themselves on their own is deeply flawed.
I don't expect AMD to move any other existing designs (such as Hawaii) to GloFo: that would just be too costly and would only have potential benefits for a few months at best, after which Hawaii and its little GCN friends would be replaced by whatever is coming up next. Console chips should be manufactured for another couple of years (until they're shrunk to a smaller node) and at much higher volumes, so that's a different story.
Who is likely to get to 20nm first...TSMC or GF?
TSMC is already mass producing chips at 20nm
The used it for a mid/low range part because it's available now and cheaper, 20nm will be used on everything above it for the 800 series in several months.Why did Nvidia use 28nm for Maxwell?
Why did Nvidia use 28nm for Maxwell?
The used it for a mid/low range part because it's available now and cheaper, 20nm will be used on everything above it for the 800 series.
20nm is probably not ready yet for low redundancy designs. With the architecture clearly providing huge benefits even for 28nm, there's no reason to wait for 20nm to get ready. One can sell a lot of chips when the competition doesn't show up, as is expected to be the case for notebooks.Why did Nvidia use 28nm for Maxwell?
TSMC is already mass producing chips at 20nm
Some component lead times are longer than ASIC leads.The article laid the blame on two factors, miners and the new year. I think either the writing or the writer were muddled, but no direct quotes were provided to know what exactly whoever it was at AMD was saying.
And for all we know, so is GlobalFoundries.
Oh, any ideas when AMD is going to build any CPUs using GF's latest process?
Sorry but I don't follow very closely what is going there.
Do they plan to introduce new server chips, hi-end desktops and also lower APUs?
Or what exactly are they doing? APUs everywhere? Now?
So are people now exchanging their Bitcoins for Dogecoins?It's a good thing Bitcoin was already well beyond GPU mining, given the closure of Mt Gox and the devaluing resulting from the ensuing panic.
It makes sense for them to skip 20nm for the high frequency desktop parts with 16nm being only 1 year away.They're likely to skip 20nm for high-performance APUs and go straight to 14nm FinFET. There is now a solid amount of evidence supporting this.
For low-power APUs it's less clear. These don't necessarily reach very high frequencies, so 20nm might make sense in 2015. But Mullins/Beema remains on 28nm.
There will be new "pure" CPUs (SoCs without graphics, really) this year, but they will be ARM-based. AMD might not design any more "pure" x86 CPUs, no one knows.
Skipping 20nm(for high powered APUs) allows them to focus their limited budget and resources onto 16nm, which hopefully will translate into a quicker release of said products.I cannot agree with you - anyways they are so late everywhere that it really doesn't make sense to skip in order to be even later..