That's the first time I've heard that on this board, where a number of people who (have) work(ed) in stores have said there's no profit and that's why they bundle software.Retailers do make a small amount on the hardware.
There's been several approaches to trying to get an estimate!iNov said:Furthermore i can't believe people are trying to base their estimates of nintendo making a small loss when they first dropped the GC price to $99 (if that is even true).
That's because software is cheap (well, not games!). This is the first I've heard about photo editing on Wii (Nintendo copy Sony!!!oneone - though it's very slickly implemented with a great realtime interface) but the actual software is very simple and wouldn't cost much at all to create. Even at an overpriced $50,000 to write that, spread between 5 million launch units that'd amount to 1 cent per unit sold to cover the costs. Where costs are incurred, such as the browser, you have to pay for that separately. Software is generally cheap. If they were to spend $10 million creating a game for inclusion, across 5 million units they'd only need to add an extra $2 per box to get they're money back. I can't see software account for a substantial part of the costs.I really dont think anyone seems to be considering the possibility of the software that comes packaged with the system as a cost either. I mean the Mii stuff and the photo/video editing and some of the other built in online/offline components that you can't exactly extract money out of their use as they are being sold and used as "free"