Connecting EyeToy to their online-plans is quite smart. EyeToy is the magic key to a new market: non-gamer or better gamer, that don't know, that they are gamer. I was shocked to see how well EyeToy was accepted by that crowd. People (workmates, friend's friends, etc) around me, that never owned a console bought a PS2 just for EyeToy ... it's just a matter of time to get them hooked, the boyfriend want the online-connection for GT4, Socom2, KillZone or CoN; the girlfriend likes TV shows like American Idol and wants to dance with her friends via EyeToy, that would be more people online than just the hardcore gamers, that are usually targeted by online-gaming. Getting people online is a hell of a job, IMHO this might work.