Sony is bleeding money - business strategy discussion

How do you assess brand value other than sales? Years ago Sony was selling the high end for a premium over competitors, that hasn't been the case for a while now. I'd say their brand value is definitely not what it was once.

Sonys problems profits not sales. They have bigger Electronics revenues than Samsung and Apple just not the profits.
 
How do you assess brand value other than sales? Years ago Sony was selling the high end for a premium over competitors, that hasn't been the case for a while now. I'd say their brand value is definitely not what it was once.

Ehmm so discount wares that sell high numbers and make great money has brand value.

If the op claims that the brand lost value it would be nice to have something to back it up.

The value of the brand can still be high if for example people pick the brand x over brand y even at the same price.
 
Ehmm so discount wares that sell high numbers and make great money has brand value.
I'm really not sure how you come to that but I'd say the ability to make money is brand value, but Sony margins certainly aren't what they were 10 years ago.

If the op claims that the brand lost value it would be nice to have something to back it up.
He does. Waning margins, bravia tvs losing money for 8 years in a row, little clues like that.


The value of the brand can still be high if for example people pick the brand x over brand y even at the same price.

It would be nice if you had something to back that up. (ie. I'm uncertain that people would pick Sony over an equally priced Samsung atm)
 
Recent history of new display technologies is sad. OLED was invented what, 20 years ago?

And SED was killed in the crib because of patent disputes?

Of course Sony invested in a lot of different approaches and in the end couldn't produce an alternative to LCD/plasma.
 
My take on vita is it was being sold at a pretty hefty loss . The quarterly results indicated significant savings were being made somewhere for the rest of the fiscal to hit there operating profit predictions.
 
Ehmm so discount wares that sell high numbers and make great money has brand value.

If the op claims that the brand lost value it would be nice to have something to back it up.

The value of the brand can still be high if for example people pick the brand x over brand y even at the same price.

Often times that sort of scenario isn't put in front of the consumer. And also Sony will sell a Xbr for 600 more and the cheaper alternatives are producing deeper blacks, more accurate color, more internet services, 3d glasses, etc. Crazy stuff. They've just gotten themselves together with the top of line HX series, but you'll need to drop 3k on it. But anyway market share, capital, etc. We know companies like Vizio and Samsung own the market in the US. Definitely getting some traction with consumers in contrast with Sony who's currently struggling.
 
Sony's working on their TV division. Need some $$$ for corporate restructuring there:
http://www.reuters.com/article/2011/08/02/sony-idUSL3E7J137920110802

Yet more firefighting by Stringer, Hirai. Have they been asleep the last 6 years?. We're in a critical moment in regards the mobile space ie ipad, iphone etc, Sony need a BIG mobile product as a base. Vita to $200 or below and Stringer should call off his latest inconsequential music company purchase. That Stringer's/Hirai's Sony's Chairman is frightening for Sony imo.
 
I remember reading that, a few years ago, there is (was ?) a camp of Sony execs and board member(s) who fought to keep the TV business intact. Stringer couldn't take his knife to it.

Mobile device ? They are already doing too much: S1, S2, Xperia Phone, Vita, Vaio. ^_^
 
I'm really not sure how you come to that but I'd say the ability to make money is brand value, but Sony margins certainly aren't what they were 10 years ago.

He does. Waning margins, bravia tvs losing money for 8 years in a row, little clues like that.

It would be nice if you had something to back that up. (ie. I'm uncertain that people would pick Sony over an equally priced Samsung atm)

"And the brand is weak so the premium price doesn't fly with consumers." I know you have a problem with the Sony brand so of course you would go out of your way to take another piss on it.

But i fail to see how fierce competition, strong yen and lots of other factors that easily can be added up to a "weak brand". And yes, people still choose Sony over competing brands, just because it´s a Sony and they are used to Sony providing quality for the money
 
"And the brand is weak so the premium price doesn't fly with consumers." I know you have a problem with the Sony brand so of course you would go out of your way to take another piss on it.

But i fail to see how fierce competition, strong yen and lots of other factors that easily can be added up to a "weak brand". And yes, people still choose Sony over competing brands, just because it´s a Sony and they are used to Sony providing quality for the money

Do you have any evidence to back that up? Because what I see in stores is Sony priced about the same as Samsung and Samsung selling 50% more units (based on TV market share). Obviously it's not nearly that simple, but I don't see how Sony as a brand has any premium over their competition.
 
Do you have any evidence to back that up?
I seem to remeber sony was the most trusted/valued (or something) brand in the world for 5 years in a row (up to about 2010)
I think apple might be #1 now, a google will turn up the info if you wish
 
I seem to remeber sony was the most trusted/valued (or something) brand in the world for 5 years in a row (up to about 2010)
I think apple might be #1 now, a google will turn up the info if you wish

I'm not eager to hunt for someone else's argument, if you want to present it, feel free.

As for number 1, I recall that being Google in a number of surveys.
 
I'm not eager to hunt for someone else's argument, if you want to present it, feel free.

As for number 1, I recall that being Google in a number of surveys.

You are backing up the argument that the Sony brand lost value, so of course you could try and find something to back up your argument.

Note, i am not saying it did not loose value, i don´t know, i just have an issue with the wording "weak brand", especially on the "internets" where there is a strong tendency to make outrages claims against whatever that person hate with out any backup whatsoever...

As for Samsung, i personally think they make a lot of crap as well as some real jewels like the Galaxy S2 and some of their TV´s. For me their brand does not guarantee "quality" but fair price for what you get but you don´t really know what you get :)
 
wouldn't decreased sales equate a loss of brand quality ?

Obviously at one point people were willing to buy sony even costing extra , now they aren't buying sony even when priced the same as other companys.

My father used to swear by Sony when I was younger , but having multiple bad sony tvs , dvd players and just recently a bluray player he has now started looking at other brands.
 
wouldn't decreased sales equate a loss of brand quality ?

Obviously at one point people were willing to buy sony even costing extra , now they aren't buying sony even when priced the same as other companys.

My father used to swear by Sony when I was younger , but having multiple bad sony tvs , dvd players and just recently a bluray player he has now started looking at other brands.

It can be a factor in Brand value and Brand quality, but as i mentioned earlier, Sony is in a different TV market with flat panel TV´s then they were with CRT. They have a strong Yen and fierce competition so why shouldn´t they suffer from all those factors? I was suggesting that the Brand value might have been and still is a factor that reduce the damage from all those factors.

For your father it´s sony, for me it´s denon with no emperical evidence except money wasted :)
 
Back
Top