Samsung Electronics And Microsoft Announce Revolutionary Hdt

[Phil]

I'm actually in clear agreement with xbdestroya. If it's not beyond just kiosk displays, the PR IMO must be a direct shot at Sony saying indirectly "You might have won the last round, but we are making sure we'll win this and get who's necessary to battle you in your market".

They certainly made a wise choice in determing who they want to market their next console with - and there's most definately a little message between the PR in there. The fact that this there is even a PR about this, speaks more than all else IMO.

 

[Cobra101]

I am XBox 360 ready then!

 

[London Geezer]

Sure, maybe Samsung is paying Microsoft a lot of money - who knows? Or maybe they're providing all the tv's for Microsoft for free - a much more likely case. And in exchange, they get to advertise themselves as THE pick for HD-TV and XBox.

I think the scenario I just painted is extremely likely, and with Sony a mutual enemy, both have to love it.

I am speculating, but reading the document, that's what I derive. Besides, don't we speculate on technology all the time?

Maybe maybe maybe... Let's speculate all day then, this article gives nothing away though.

I just do not like the sound of my console being advertised to "work better" with a certain brand of TV. We get enough PR bullshit talk already, this would just make me cringe. Samsung HDTVs are great, but at the end of the day, many manunfacturers (Pioneer comes to mind) make better displays.

It's like Sony going around telling people PS3 will work better with Sony HDTVs... Total bull. I wouldn't like that at all. Unless they provide special features that only work between PS3 and Sony HDTVs, which i would hate even more cause i want to be free to buy the HDTV i want without losing features.

 

[London Geezer]

I am XBox 360 ready then!

Is it me or do Samsung DLPs look like giant PSPs?

 

[Phil]

l-b; I don't think anybody is saying that company x will outrightly say that their product y will work best with display from manufacturer z. The point is, HDTV is on an uprise and the next 5 years will be show some exponential growth in HDTV sales. It might very well be that people that are about to buy a console (i.e. xbox2) that don't have a hdtv yet will get back to that kiosk and think "wow, my games will really look great on this - might as well get a Samsung".

There's not much HDTV content I think - so game-consoles with hdtv content may give a boost or a kickstart to that market.

 

[London Geezer]

l-b; I don't think anybody is saying that company x will outrightly say that their product y will work best with display from manufacturer z. The point is, HDTV is on an uprise and the next 5 years will be show some exponential growth in HDTV sales. It might very well be that people that are about to buy a console (i.e. xbox2) that don't have a hdtv yet will get back to that kiosk and think "wow, my games will really look great on this - might as well get a Samsung".

There's not much HDTV content I think - so game-consoles with hdtv content may give a boost or a kickstart to that market.

That's exactly what xbdestroya is saying though! He's basically saying MS will go around making Samsung some sort of TWIMTBP partner!
I just don't agree with that, end of story.
If they do it, fine u're right, but i won't like it.

My first posts in this thread agree with this post of yours in fact!

 

[DuckThor Evil]

Well I quess helping Samsung sell hdtv's and stealing market share from Sony thus weakening Sony is something MS would be really happy to participate. I think it's smart strategic move from MS. Sonys tv-business is not going so good anyway.

 

[London Geezer]

Well I quess helping Samsung sell hdtv's and stealing market share from Sony thus weakening Sony is something MS would be really happy to participate. I think it's smart strategic move from MS. Sonys tv-business is not going so good anyway.

Heh, with the prices they charge, i don't think anyone's surprised.
Sony seriously needs to sort out their pricing plans cause sometimes i just plain laugh at what they charge.

 

[Phil]

well, I think the message is there, but no one will be outrightly marketing it as such.

Not to nitpick but:

"Samsung HDTVs will provide Xbox enthusiasts with the truest high-definition gaming experience available."

I think the point is, Microsoft wisely picked the leader in HD-TV technologies and are of course, marketing it to their advantage ("we chose the best, the best is on our side, now go and buy our product for the best experience").

 

[Carl B]

I just do not like the sound of my console being advertised to "work better" with a certain brand of TV. We get enough PR bullshit talk already, this would just make me cringe. Samsung HDTVs are great, but at the end of the day, many manunfacturers (Pioneer comes to mind) make better displays.

It's like Sony going around telling people PS3 will work better with Sony HDTVs... Total bull. I wouldn't like that at all. Unless they provide special features that only work between PS3 and Sony HDTVs, which i would hate even more cause i want to be free to buy the HDTV i want without losing features.

London-boy what are you talking about? It's like Phil said above, the fact that there even is a press release on this points to bigger things. As for Microsoft saying their system will work better with Samsung, that's not what I;m saying at all. It'll be more along the lines of saying Samsung tv's are the best, and Microsoft chose them, out of aalllll the other tv makers, because clearly they must be so good.

It's been a while since I was in London, but if I remember correctly, you guys just don't have nearly the marketing culture we do here. Here it's the clear norm to see stuff like, 'For their mission ciritical, life-saving, gum drop production, the people of Saintly Factory #1 chose... Motorola.'

Or, 'when you have heartburn, don't turn to just any medicine, turn to the one that the President of the United States of America's own medical staff recommends... [insert heartburn medicine here].'


And it's exactly in this vein I see the my eventual Samsung ad campaign going.

Here, I'll make you an ad right now.

*********************

[Begin very ethereal-sounding music]

"When it comes to picking a new high-definition television, the picture can get a little fuzzy."

[pan from an HD-TV screen without a logo and with incredibly bad picture quality to a livign room where a family is having the time of their lives either watching a movie or playing XBox]

"That's why Microsoft chose the superior image quality of Samsung LCD tvs to partner with in launching their revolutiuonary XBox console, for gaming and entertainment in the HD-Era."

"Samsung, the leader in displaying people's vision [dramtic pause] the way they were meant to be seen"

[cut music and display Samsung logo as well as a very desirable looking tv]

*************************

 

[London Geezer]

well, I think the message is there, but no one will be outrightly marketing it as such.

Not to nitpick but:

"Samsung HDTVs will provide Xbox enthusiasts with the truest high-definition gaming experience available."

I think the point is, Microsoft wisely picked the leader in HD-TV technologies and are of course, marketing it to their advantage ("we chose the best, the best is on our side, now go and buy our product for the best experience").

Oh come on! They were hardly going to make a statement that goes like this: "We have chosen Samsung, we could have chosen anyone else (but Sony of course, we're not stoopid!) but hey, we got everyone in a room and played some rounds at Halo2 and the winners were Samsung! Shame cause personally we liked Panasonic displays much more than Samsung's"

It's PR, it's supposed to sound overly good.

 

[rabidrabbit]

http://www.computerworld.com.sg/Sho...&articleid=840&pubid=3&issueid=45

Sony-Samsung LCD factory begins shipping panels

The first liquid crystal display (LCD) panels produced by S-LCD Corp., a joint venture between Samsung Electronics Co. Ltd. and Sony Corp., were shipped to the two companies on Tuesday.

The first liquid crystal display (LCD) panels produced by S-LCD Corp., a joint venture between Samsung Electronics Co. Ltd. and Sony Corp., were shipped to the two companies on Tuesday, the companies said.

The S-LCD factory in Tangjung, South Korea, houses one of the world's most advanced flat-panel display production lines and is used to manufacture 26-inch, 32-inch and 40-inch panels for use in LCD televisions.

The advanced production line should enable the joint venture to produce cheaper screens for LCD televisions. This is because the line can handle mother glass, which is the glass on which panels are made, that measures 187 centimeters by 220 centimeters. That's larger than most other LCD factories and should bring economies of scale that lead to lower prices per panel.

From each sheet of mother glass the company can make 18 panels of 26-inch diagonal size, 12 panels of 32-inch size and eight panels of 40-inch size.

Demand for large-size panels for use in LCD TVs is rising fast. Samsung Electronics, which already produces panels at its own factories, shipped 8.8 million large-size panels in the first quarter of this year and expects this to rise to 9.6 million in the second quarter, it said on Friday when it announced quarterly financial results.

http://news.com.com/Samsung,+Sony+join+forces+on+LCDs/2100-1041_3-5171753.html?tag=nl

Samsung, Sony join forces on LCDs
Consumer electronics giants Samsung and Sony have established a 50-50 joint venture in South Korea for the production of liquid crystal displays for flat-panel televisions.

The two companies said in a statement that they will invest $1.8 billion (2.1 trillion won) in a new entity called S-LCD. The venture is located south of Seoul and will focus on making LCD displays for large televisions using the "seventh generation" manufacturing process. This production method increases production efficiency by allowing more subpanels to be cut from a single 1870-by-2200-millimeter glass plate.

The facility is slated to begin mass production by the middle of next year and will be capable of producing 60,000 LCD panels per month, the companies added.

LCDs, which allow for a much thinner display compared with traditional cathode ray tube displays, have become increasingly popular for televisions and computer screens. Worldwide revenue for LCD panels is expected to reach $47 billion in 2004, up 32 percent from last year, according to research firm iSuppli.

Samsung will assign a senior executive to be the president and chief executive officer of S-LCD, while Sony has picked Keiji Nakazawa to be the venture's chief financial officer.

Three additional representatives from Samsung and Sony will be selected to join the new company's executive board.

 

[London Geezer]

Right, let's start from the beginning, cause i think we got lost in translation.

Anyway this is a big kick in the balls to Sony, that's for sure. Here's Microsoft encrouching on their console space, and not only that, while doing so letting you know that Sony's main competitor Samsung is the name you want to associate with HD-TV when you go to buy.

to which i replied

This deal just means that MS will use Samsung HDTVs for xbox2 stalls around the US. So when you go to your shopping mall and see an Xbox2 kiosk, the thing will run at HD resolutions.

Sony will make another deal to have their Ps3 run on HDTVs in the shops when it gets released. Or probably just use their own LCD HDTVs, the smaller ones.

Same for Nintendo. They'll probably use Panasonic displays, like they usually do.

Good news is that this will drive HDTV adoption through the roof. Very good news.

Which basically means that this press release just tells us in very facny PR talk that MS just got 25000 LCD screens from Samsung.

All the rest is speculation.

If tomorrow we find articles telling us that MS has decided to put the Samsung logo in every commercial for Xbox2, fine, your speculation is right. So far, this press release is just fancy talk, cause as i said,

They were hardly going to make a statement that goes like this: "We have chosen Samsung, we could have chosen anyone else (but Sony of course, we're not stoopid!) but hey, we got everyone in a room and played some rounds at Halo2 and the winners were Samsung! Shame cause personally we liked Panasonic displays much more than Samsung's"

That's all.

 

[Gerry]

Well done rabidrabbit; beat me to it.

I was going to mention the Sony-Samsung alliance.

 

[Carl B]

Rabbidrabbit if what you're trying to do is indicate, falsly, that Sony and Samsung are somehow friends in this industry, you're out of your mind. They also have a broad cross-IP licensing agreement to if you want to search for news clips on that.

The fact is they are each other's #1 enemy. No matter what they work on together, everyone knows the score - and that is that Samsung wants to replace Sony as the name most associated with consumer electronics. And Sony knows they have to fight for their lives against Samsung, who has already become a beast beyond their wildest dreams.

 

[blakjedi]

Isn't Samsung leading in the production and sale of HDTVs anyway? Why wouldn't MS partner with the leader in HDTV display? *shrug* Over the last few years most of my TV's have become Samsungs because I prefer their visual quality over all but Sony XBR series...

I dont know how much impact this will have on anything though... its not as if "Live compatible" High speed networks (comcast, verizon in the US) got a boost over non Live compatible networks... of course this branding may be much stronger...

What I can see in the future is Sony putting Cell chips into their HDTV displays in 2007 and beyond and claiming "double the power of your PS3... buy a Sony Cell TV." Now that would be real cool!

 

[London Geezer]

http://www.computerworld.com.sg/Sho...&articleid=840&pubid=3&issueid=45

Sony-Samsung LCD factory begins shipping panels

The first liquid crystal display (LCD) panels produced by S-LCD Corp., a joint venture between Samsung Electronics Co. Ltd. and Sony Corp., were shipped to the two companies on Tuesday.

The first liquid crystal display (LCD) panels produced by S-LCD Corp., a joint venture between Samsung Electronics Co. Ltd. and Sony Corp., were shipped to the two companies on Tuesday, the companies said.

The S-LCD factory in Tangjung, South Korea, houses one of the world's most advanced flat-panel display production lines and is used to manufacture 26-inch, 32-inch and 40-inch panels for use in LCD televisions.

The advanced production line should enable the joint venture to produce cheaper screens for LCD televisions. This is because the line can handle mother glass, which is the glass on which panels are made, that measures 187 centimeters by 220 centimeters. That's larger than most other LCD factories and should bring economies of scale that lead to lower prices per panel.

From each sheet of mother glass the company can make 18 panels of 26-inch diagonal size, 12 panels of 32-inch size and eight panels of 40-inch size.

Demand for large-size panels for use in LCD TVs is rising fast. Samsung Electronics, which already produces panels at its own factories, shipped 8.8 million large-size panels in the first quarter of this year and expects this to rise to 9.6 million in the second quarter, it said on Friday when it announced quarterly financial results.

http://news.com.com/Samsung,+Sony+join+forces+on+LCDs/2100-1041_3-5171753.html?tag=nl

Samsung, Sony join forces on LCDs
Consumer electronics giants Samsung and Sony have established a 50-50 joint venture in South Korea for the production of liquid crystal displays for flat-panel televisions.

The two companies said in a statement that they will invest $1.8 billion (2.1 trillion won) in a new entity called S-LCD. The venture is located south of Seoul and will focus on making LCD displays for large televisions using the "seventh generation" manufacturing process. This production method increases production efficiency by allowing more subpanels to be cut from a single 1870-by-2200-millimeter glass plate.

The facility is slated to begin mass production by the middle of next year and will be capable of producing 60,000 LCD panels per month, the companies added.

LCDs, which allow for a much thinner display compared with traditional cathode ray tube displays, have become increasingly popular for televisions and computer screens. Worldwide revenue for LCD panels is expected to reach $47 billion in 2004, up 32 percent from last year, according to research firm iSuppli.

Samsung will assign a senior executive to be the president and chief executive officer of S-LCD, while Sony has picked Keiji Nakazawa to be the venture's chief financial officer.

Three additional representatives from Samsung and Sony will be selected to join the new company's executive board.

Spooky... The next gen is going to be more inbred than the Royal Family.

 

[London Geezer]

Rabbidrabbit if what you're trying to do is indicate, falsly, that Sony and Samsung are somehow friends in this industry, you're out of your mind. They also have a broad cross-IP licensing agreement to if you want to search for news clips on that.

The fact is they are each other's #1 enemy. No matter what they work on together, everyone knows the score - and that is that Samsung wants to replace Sony as the name most associated with consumer electronics. And Sony knows they have to fight for their lives against Samsung, who has already become a beast beyond their wildest dreams.

He didn't falsly indicate anything. You seem to have a very romantic image of business in your mind, where a company is "sworn enemy" with another one. Very Japanese. But it's just not the case.
All these companies compete with each other but at the same time are joint in many businesses, like MS is partnered to Sony in the PC business (ot liek Sony had much choice really).
There's no "being enemies". It's about money, if 2 competing companies see a way to make money by joining forces, they certainly won't go "Hell no! You're an enemy!" and give up.

 

[Shifty Geezer]

Sony pockets from XB360 Samsung ads !!1!one one one!!!

l-b; I don't think anybody is saying that company x will outrightly say that their product y will work best with display from manufacturer z. The point is, HDTV is on an uprise and the next 5 years will be show some exponential growth in HDTV sales. It might very well be that people that are about to buy a console (i.e. xbox2) that don't have a hdtv yet will get back to that kiosk and think "wow, my games will really look great on this - might as well get a Samsung".

Will people associate the picture quality with the TV or the console though? Without a side-by-side comparison of HD vs SD TVs showing the same console output, this might really backfire. I can imagine people popping into Electronics Boutique/GAME, seeing sharp details, buying XB360, getting it home, seeing a much fuzzier picture, and taking the console back saying it's broken and doesn't produce a nice picture (points to XB360 Kiosk).

 

[London Geezer]

Sony pockets from XB360 Samsung ads !!1!one one one!!!

l-b; I don't think anybody is saying that company x will outrightly say that their product y will work best with display from manufacturer z. The point is, HDTV is on an uprise and the next 5 years will be show some exponential growth in HDTV sales. It might very well be that people that are about to buy a console (i.e. xbox2) that don't have a hdtv yet will get back to that kiosk and think "wow, my games will really look great on this - might as well get a Samsung".

Will people associate the picture quality with the TV or the console though? Without a side-by-side comparison of HD vs SD TVs showing the same console output, this might really backfire. I can imagine people popping into Electronics Boutique/GAME, seeing sharp details, buying XB360, getting it home, seeing a much fuzzier picture, and taking the console back saying it's broken and doesn't produce a nice picture (points to XB360 Kiosk).

That's where the big "HD Ready" stickies or "HD" in general will come in handy.
People will be hearing "HD" every 3 seconds, i'm already sick of the sound of it.