I learned to stop worrying and love mass culture long ago. It was a necessity when I worked with advertising. I felt miserable in the beginning, feeling like I was putting out mindless stupidity for stupid people. Eventually I realized that interpretation is actually quite condescending. Peopls get what they look for. No-one can complain from lack of access to information and culture in our times. If people can get convinced by silly advertising, they have nobody else to blame but their own complacency with intellectual mediocrity. It is what it is, and it is not necessarily bad the way it is. For every shitty mass market product out there, there are dozen other great ones if you just know where to look for it. Maybe games are not so much there yet, bur gaming is in its infancy, maybe teenagehood, and is progressing fast. Again, play games for their gameplay, and go get story out of books, tv and movies (the good ones of course)