Still shows these companies dont pay much attention at all to conversion rates or the effects of taxes. MS did better this time around, but if you remember with the Xbox they initially did a 1:1 conversion and went £100 over the competition. Course later they gave anyone who paid the higher price the option of a free package if they came to a store with their sales slip which was nice. PS2 was a 1:1 conversion as well during its launch.