The price cut and accompanying redesign of the PS3 is "resonating strongly with leading-edge male gamers," says OTX's Nick Williams, who adds that, on the other hand, purchase intent for the PS3 Slim has stayed flat among the general gaming audience, showing only a 2 percent increase between the weeks of 8/10 and 8/17.
"That said, there was a significant uptick in purchase intent among males who don’t own a PS3 or Xbox 360 (32% increase in purchase intent), male gamers who tend to influence their friend’s decisions (25% increase), and male gamers who play at least 20 hours a week of video games (15%)," says Williams.
"Perhaps the most important statistic for Sony is the increase in purchase intent among those who don’t like to spend a lot of money on video games (19%)."
The data may evolve further as the news of the price reduction continues to spread to the "outer edges" of the gaming population, but it's significant that "influencers" are on board along with price-conscious gamers.