archangelmorph
Veteran
Having done some back of the envelope NPV calculations assuming conservative 8% discount rate based on comparable for Nikkei-225 Electronics from Datastream, assuming GS costs $10 (at 90nm) and Sony best case scenario manages to shift 65mn (yes let's imagine that!) consoles from this point onwards the NPV saving would be $370mn. Not something to scoff at.
What makes you think the GS could ever possibly be $10??
I'm pretty darn certain the manufacturing cost of the chip is (even today) going to be alot higher than that..