Your Q4 2009 to 2010 comparison is a poor one. For PS3 you should be looking at Q4 2008 to 2009 increase because that was the difference between a price cut. In fact in your comparison the deck is stacked because Microsoft had the introduction of the 360 S and Kinect with a $500m advertising push. None of those is new this time. I expect 360 sales to be down YoY and PS3 sales to be up YoY for Q4.
Not really I already noted that. But even considering that here are a few facts.
Through 2 quarters this year, X360 is doing significantly better than PS3 to the tune of 4.6 million versus 3.9 million. X360 has done 2.7 million in Q3.
That means that for PS3 to actually have a 1 million unit sell in lead at this point Sony has to have shipped 4.2 million units in Q3 or 1.5 million more than X360.
Lets compare that to 2009.
Through 2 quarters that year X360 and PS3 were almost even at 2.9 million versus 2.7 million. PS3 was already riding a wave of popularity that kept it close to the X360 before the price cut. So when both a price cut AND a new form factor came out they managed to sell 1.1 million more units than MS or 3.2 million total. Q3 this year they only have a price cut and no new form factor (to get people to trade in their current PS3 for a new one).
That already puts into doubt, IMO, that Sony actually are 1 million ahead at this point. We'll find out for sure once Sony releases their fianancial report for the last quarter. So MS, may not even have a 1 million unit deficit to overcome. I'd say there's a good chance they shipped more than MS, but I find 1.5 million more shipped to be doubtful.
For Q4...
True, MS certainly rode the 360s + Kinect wagon last year. Hence they were the only console company to actually have a YoY gain when the entire console industry was down. Considering how well they have been doing this year relative to last years sales suggests that 360 + Kinect is still moving significant units during non-holiday quarters.
Now, we're about to enter the Holiday quarter again. A season that tends to hugely favor anything casual (as evidenced by the Wii outperforming even the X360 last year in Q4 despite underperforming for the first 3 quarters).
So other than the Wii, who else is going to have a large casual push this Holiday season? To think Kinect isn't going to be relevant this Holiday season is a bit naive I think.
The question is how effective will MS be at advertising it to the casual market. Last year Sony had the Move to try to steal some of the thunder. I don't think this year they'll put as much of a push behind it.
As well, you'll note that I wouldn't at all be surprised if PS3 managed to do better for the entire year. It all depends on how well MS executes in the Holiday season and what, if anything Sony can do to attract some of the casuals.
And at the end of the day, I really don't give a rats arse who comes out shipping more units for 2011. I have no stock in either company and like and buy products from both companies. I just find financial performance of companies in and of itself very interesting.
Regards,
SB