Contention consumes more bandwidth than the cpu actually uses. This has been the trade-off of all unified memory systems including AMD's since its 1st Llano APU generation. Of course the contention will vary depending on access patterns, but typically in the PS4 when the cpu accesses at 5 GB/s contention eats an additional 15-20GB/s bandwidth for a total of 20-25GB/s less bandwidth than a discreet gpu would have. At 10GB/s cpu usage contention eats an additional 25-30GB/s bandwidth reducing total bandwidth available to the gpu by 35-40GB/s compared to a discreet gpu.