Below are some guidelines and contacts for PSN self-publishing:
SCEA (America):
Devrel-scea@playstation.sony.com
PubFund:
Ted_Regulski@playstation.sony.com
What's required in a PubFund pitch:
1. Brief design doc (1-3 pages)
2. Budget and schedule
3. A build is great, though not required
4. They usually like to see a build on Playstation hardware before signing anything, though PC/tablet builds have been approved in the past
MAJOR TIP: Take advantage of hardware in a unique, crazy way!
SCEE (Europe):
Devrels_support@scea.net
Market covers 32 countries, and is expanding into India, Middle East, and Asia, where Vita sales are blowing up. Content does not have to be localized, but metadata does, in eight European languages.
Steps to publish:
1. Email address above to start registration process
2. Sign agreements
3. Develop game on PS hardware
4. Submit metadata and code
5. Goes live 3 weeks after final QA approval
6. Monthly payouts, no minimum
Top SCEE genres (in order):
Shooter, Sport Games, Action, Racing, Family Entertainment
Top SCEE countries (in order):
UK, France, Germany, Australia, Spain, Italy
SCEJ (Japan):
bradley_douglas@hq.scei.sony.co.jp
SCEJ has featured space for non-Japanese games, which helps western developers gain visibility. Content localization is not required, but highly recommended. The SCEJ QA process is stricter than its western counterparts. PSP sales are great in Japan, so consider releasing or porting to PSP in this region.
Steps to publish:
1. Get licensed with SCEA or SCEE
2. Email address above to start registration process
3. Sign agreements
4. Get rated with CERO (requires some Japanese language, companies exist to help English developers through this process)
5. Have a way to support Japanese-speaking users (website or email)
Top SCEJ genres (in order):
RPG, Action, Rhythm Action, Simulation, Adventure