Much higher contrast for the AMOLED screens, better viewing angles, lower power consumption.
A friend has a HTC Desire which uses a Non-Super AMOLED screen and from a quick look at that, it appeared much brighter and clearer than any other touch screen phone I've seen before.
The marketing battles have already begun!
http://blog.gsmarena.com/samsung-ta...-structurally-unable-to-catch-up-with-amoled/
I'm certainly not complaining about the IPS screen in the new iPhone as it should be a big improvement over older TFT screens. The whole 'Retina' marketing claptrap is what irritates me most. Apple have got an excellent product in the iPhone, both old and new, but spout massive amounts of bullshit about all their stuff. Always have done, always will.
What particularly gets my goat is the TV adverts for the App Store - I wonder how many people read the tiny "Sequence shortened" lettering on the bottom of the screen as they show the iPhone doing something incredibly complex with about 2 touches! :smile: