I don't think that's fine. Nvidia failed to ensure those gamers got reasonably priced 30 series... back when they were the new thing.Which is also fine in a situation where many people are still using 10 and 20 series because of miners.
We'll have to see what they do with the 30 series now that 40 series is right around the corner.
And like I said, none of this changes the fact that they were ready, and primed, to completely bend us over with the 40 series.