Performance/mm^2 seems indeed quite high, but these are also some of the games where Nvidia fared better in the past (and not at the highest resolution available). No word on real power consumption and overclockability (it is even possible?).
Yeah, those benchmarks are a bit odd. Few games, all with 8XMSAA, mostly Nvidia slanted benchmarks, and all at 1080P none at 2560 where 680's bandwidth deficit should come in to play. Wish the review was more thorough and varied.
Plus Dave hinted a 1ghz 7970. That alone would make 3Dmark kind of a tie and well, BF3 and LP2 are heavily Nvidia slanted benchmarks so...