But the thing is that there's little if any relation between what it costs to build the card and what the card is sold for.
The actual manufacturing costs of processors isn't very high at all.
What makes chip manufacturing expensive is mostly the development of the design and the investment in the production facilities for these chips. Once all that is in place, building the chip doesn't cost anywhere near $400 to produce, let alone $600.
Most of the price of GPUs, CPUs and that sort of hardware is for return on investment, not for the manufacturing costs of the actual physical product.
I'd be surprised if a GTX260/GTX280 chip would cost more than $50 to manufacture.
You just can't compare it with most other products where you mainly pay for the materials and the labour. A chip is very small, with very little material, but most of them cost more than their weight in gold. And it doesn't take much labour/time to build a chip.
Guess what, you are wrong. It's well above $100.