NPD July 2012

RobertR1

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Xbox 360: 203K (-26.7%)
Nintendo 3DS: Above 124k
Nintendo DS: Above 120K
Vita < 50k

MS PR

Xbox 360 maintains its lead in the U.S. console market, marking 19 months as the top-selling current-generation console in the U.S.

July 2012 U.S. NPD highlights:
· Xbox 360 sold 203,000 units in July, more units than any gaming hardware, and held 49 percent share of current-generation console sales in the U.S. This marks the 17th consecutive month that Xbox 360 has held more than a 40 percent share of current-generation console sales in the U.S. (Source: NPD Group, July 2012)

· Total retail spend on the Xbox 360 platform in July (hardware, software and accessories) reached $218 million; consumers spent more on Xbox 360 products in July than they spent on the other two current-generation consoles combined. (Source: NPD Group, July 2012)

· During the month of July, Xbox 360 held six of the top 10 U.S. console game titles including: “NCAA Football 13,” “The Amazing Spider-Man,” “Lego Batman 2: DC Super Heroes” “Call of Duty: Black Ops,” “Assassin’s Creed: Revelations” and “Batman: Arkham City.” (Source: NPD Group, July 2012)

There has never been a better time to own an Xbox 360. Coming this holiday:
· The year’s hottest blockbuster games including “Halo 4,” “Forza Horizon,” “Dance Central 3” and “Fable: The Journey.”
· A whole new way to interact with your TV with breakthrough experiences for the whole family such as “Kinect Sesame Street TV,” “Kinect Nat Geo TV” and “Nike+ Kinect Training.”
· A suite of new Xbox LIVE and entertainment experiences including Internet Explorer for Xbox 360 alongside bringing Xbox games to Windows 8.
· Xbox SmartGlass, which enables all the devices you own to work together, making your games and entertainment even better.
 
better numbers:

360 - 203K
PS3 - 140K
3DS - 131K
WII - 70K
PSV - 48.5K (average of range endpoints)

Vita on it's way out. Either it'll have a decent winter and limp along or it's lights out in the US.
 
Those are some pretty sad numbers.

Any bets on who drops price first?

MS wont drop until the back to school freebie 360 deal is done.


So I'm going to guess Nintendo followed by sony , followed by MS .


MS might be bold and not drop this year
 
Maybe MS will rely on those '$100 Xbox 360's?', any ideas how well they're moving those bundles?

It's getting ridiculous how long they're holding the price up, I wonder what their ideas are? Maybe they're trying to position the Xbox brand as the premiere brand in the U.S.A.?
 
well, Xbox is a "profit center" now, apparently.

That's why I think they might be holding a drop until rumored Xbox on a chip is ready in 2013.

But PS3 super slim will hit anytime now, so the question is if they match it's price drop or take some lumps for a few months.
 
Xbox on a chip? Any more details on that? Are we talking something like CGPU + ED-RAM or something akin to throwing the RAM on there as well?
 
Ehh, it's just from semiaccurate's oban rumors. many including myself figure he got next gen confused with current gen. exactly what form it would take i have no idea, just an assumption.

i am sure ms has some sort of cost reduced/slimmer xbox on the way, a few months behind sony like last time.

i wouldn't think it's including RAM on the chip!
 
http://vgsales.wikia.com/wiki/NPD_July_2009

From JULY 2009: NDS - 538,900 Wii - 252,500 Xbox 360 - 202,900 PSP - 122,800 PS3 - 121,800

Im not seeing any concern for 360/PS3 sales. There havent been even any AAA for months unlike deep into 2013.

Handhelds have naturally collapsed and will be niche like dedicated music players. Western publishers bailed to mobile platforms because they made no money on DS or PSP. Nintendo is $700m in the red since launching 3DS so another gen of handhelds will be even more difficult proposition to make money
 
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http://vgsales.wikia.com/wiki/NPD_July_2009

NDS - 538,900 Wii - 252,500 Xbox 360 - 202,900 PSP - 122,800 PS3 - 121,800

Im not seeing any concern for 360/PS3 sales. There havent been even any AAA for months unlike deep into 2013.

Handhelds have naturally collapsed and will be niche like dedicated music players. Western publishers bailed to mobile platforms because they made no money on DS or PSP. Nintendo is $700m in the red since launching 3DS so another gen of handhelds will be even more difficult proposition to make money
Well it's the gold rush concept that so many businesses compete on. A new market comes along and everyone tries to be the first to standout for money. The problem is that only a few handful succeed and thrive in that market, it becomes so overcrowded that they ignore the existing market that has an audience waiting to part with their money. Even in that new market they have to find or create a niche to remain relevant.

The PSP and DS (or even the 3DS and Vita) still have a market to cater to, it's just not as easy to make large amounts of money on. Mobile platforms are large and steady growing, but into what? Who has control of this space and how will it evolve and change as time goes on?

Even then that's still assuming that consoles and dedicated gaming devices won't incorporate the elements of the mobile space in the long run. They will provide different mobile apps and other multimedia content, but will be considered dedicated gaming platforms by focusing mostly on gaming-oriented content. In any market a business has to standout and maintain an identity for itself in order to remain competitive, no matter what there will always be an audience with differentiating interests and needs.
 
The problem is that only a few handful succeed and thrive in that market.
That's kinda true in every market. It's certainly true of the consoles and handhelds! ;)

The rush of small-fry hoping for a cut leads to a few chance successes, like Zynga and Rovio, but after the dust settles you'll be left with a few big players funding the very costly development of large-scale games and a load of indies filling up the rest of the library. It'll be no different to any other creative market. It makes sense to gold-rush, because whoever stakes the claim gains the position of superiority from which to dominate for the next 20+ years. And if the market is moving that way, to a new gold-field, one questions the wisdom of releasing an old-school product. Didn't Sony see this shift and think it wiser to not release a simple handheld console? As a mature player you have the option to cater to your known market, but with everyone leaving you'll be left as the store-keeper to a ghost-town.
 
Anybody else shocked at Dead Island? I found the game to be extremely entertaining, a lot like Borderlands without the humor, but to still be in the top 10 almost a full year after launch?

How can that be correct?
 
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