Bouncing Zabaglione Bros.
Legend
DAT failed because the recording studios refused to put content on it because of fears of piracy of higher quality music (a manufactured excuse in my opinion because they allowed cassettes to continue). They preferred CD because it was more difficult to copy at the time.
There is a good chance that new media will be put on BD at lower prices for the same reasons. The hardware manufacturers don't like DVD either. The patent royalties per DVD player is $30 or so. When DVD players sell at $50 or so that gives them very little profit margin to play with. Hardware manufacturers are looking at DVD as an extra to put on BD players rather than as a worthwhile product.
DAT did fail due to lack of content, but also because of the way that Philips effectively blackmailed the media companies into supporting it (with the threat of a mass-market recordable CD). As the media companies knew a recordable CD was coming anyway (and arrived within a couple of years), they had no interest in paying anything more than minimum lip service to DAT support.
That's why the media companies support of DVD was so important, and why they will do the same with BR when (as it now seems) the next-gen format war is settled as they did with DVD support. They all know that working together to effectively fix the market for both hardware and media is what makes them money.
The same thing happened with Sony Mini-disc. It just wasn't seen as anything more than a niche product as Sony had tried to be greedy and keep it all to themselves, but no one else wanted to dance to Sony's tune (least of all the customers). Agreement on all sides is imperative before a next gen format can be pushed forwards.
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