http://www.bloomberg.com/apps/news?pid=20601101&sid=aL9z9P81ssuk&refer=japan
Then again, Sony pulled it off. But still. That's going to take some serious manufacturing upgrades to come within striking distance of that goal.
In order to hit those numbers by 2011, Nintendo will have to average 581k Wii's sold per month for the next 4 1/2 years. If 2012, then they'll have to average 487k Wii's. Nintendo is notorious for lowballing their expectations, but I have to admit that I'm not really sure they can pull that off. They can't even produce DS's at those numbers for US consumption, and they're thinking about getting Wii up to that?Nintendo Co. expects to sell as many as 35 million Wii video-game consoles in the U.S., close to the record 38.2 million PlayStation 2 players sold by Sony Corp.
The company will reach its goal by 2011 or 2012, George Harrison, marketing chief at Nintendo of America Inc., a unit of Kyoto-based Nintendo Co., said in an interview today.
Nintendo is increasing Wii production at factories in China to meet demand, Harrison said from Seattle. The company has sold 2.5 million Wii players in the U.S. since the console was introduced in November, making it the top-seller among the newest generation of machines.
``Demand is much greater than we anticipated,'' Harrison said. ``A year ago no one thought we would be in this position.''
Then again, Sony pulled it off. But still. That's going to take some serious manufacturing upgrades to come within striking distance of that goal.