"A Short period of time" in the context of the your post is important. A lot of first-time visitors to websites make decisions on whether to bookmark a site or at least keep note of certain sites are based on what they see and can access in a short period of time visiting that website.Nothing about my post said I looked at the main page for a short period of time.
B3D may be different, however.
Note : I still detest the way news are presented (i.e. two columns). Turn the two columns into one (somehow putting RSS somewhere) would make news more attractive to read simply because each news post occupies more real estate and that there's less scrolling to read all the news. The way it is, the 2 columns may confuse readers as to the sequence of news.
Just MHO.