Well, yes actually.
I have a long standing interest in benchmarking generally, and if you look at hardware reviews of computer systems, video cards, hard drives and whatnot, they are dominated by - benchmarks. It could be claimed that benchmarks are used in the industry both for product evaluation and to drive percieved need.
Cheating at benchmarks strikes at the heart of what drives much of the hardware scene. Not only does cheating at benchmarks remove the sole means for informed comparative shopping a consumer can realistically do, it is also an insidious way to have other hands do your deceptions for you, websites and magazines in this case. (Intel has successfully played that game through BAPCo, although that was by putting out a benchmark tailored for their product.) Even now, it may be that nVidia, if we could tally the final scores, have benefitted from their practise. And it would be too bad if systematically decieving their customers and using perfectly well meaning reviewers to endorse and recommend their products based on such false data actually paid off for nVidia. If that was allowed to happen, particularly now that the cat is out of the bag, it would be very depressing and a very sad testament to the state of reporting on the internet.
All IMHO.
Entropy