Wow, after all the hype I must say the impressions are a bit disappointing.
It's a beta and I hope people here aren't forgetting this when forming their opinions.
I'm trying to give DICE the benefit of the doubt here since it would make absolutely no sense to put so much effort into their engine just for things to look the same, if not worse, in some respects.
I've already seen a number of posts on other forums of people cancelling their pre-orders due to the state of this demo, so in a way I do feel sorry for DICE.
I have to wonder though. Was it DICE or was it EA's marketing department that thought it would be a good idea to primarily show PC footage 99% of the time? Sure it helped gain attention to the title, but if 80% of your market are going to play this on consoles, I'm sure the team was well aware of the potential backlash they may experience.