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The fact he continues to do this is really the problem. "I don't know" or "I'll get back to you on that" are perfectly good responses rather than trying to improvise on something you don't understand.
Mixed Information on Consoles or How I learned to loathe PR *spin off*
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The fact he continues to do this is really the problem. "I don't know" or "I'll get back to you on that" are perfectly good responses rather than trying to improvise on something you don't understand.
I believe that why MS is trying to conflate the term and allow reconstruction under its umbrella. True 4K is more easily marketed to consumers just like Full HD instead of 1080p and UHD instead 4K were and are. But MS now seems to realize that True 4K or even native 4K can be readily used as a stick to beat down the endeavors of publishers who use reconstruction as a tool to produce what they consider the "best" IQ for their titles.
You already see it here. Where people argue about CB vs native without considering all the other IQ settings that CB allows because the game is doing something other than trying to push 8 million pixels. MS has to maneuver using "True 4K" to get consumer to purchase the X while not creating a situation where pubs feel forced to provide native 4K even though they feel using CB and upping other settings provides better imagery.
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or is it intentional? Saying something controversial for the sake of forcing people (like ourselves) to keep talking about it.
The way I would phrase it is that
folks are more invested in proving 1X uses reconstruction techniques, or will use them, thus defeating this concept of true 4K, or thus trying to make a hypocrite of Phil. Opposed to proving that PS4Pro can keep up with 1X by using these techniques.
Although they equate to similar goals, the discussion is around 1X, not 4Pro.
1 year ago they was talking about native because all they was talking about is current XO games upping rez same settings.
now after reveal their talking about more than just upping rez with same settings.
Phil could very well be right in what he said for the launch, early days of the1X, but it was still not the smartest or the right thing to say given that it's not the official line and the direction of the industry.
but then I took the comment same as I took others from Sony the same way, bit of friendly shade throwing.
I just can't get hung up on it.
now after reveal their talking about more than just upping rez with same settings.
Phil could very well be right in what he said for the launch, early days of the1X, but it was still not the smartest or the right thing to say given that it's not the official line and the direction of the industry.
but then I took the comment same as I took others from Sony the same way, bit of friendly shade throwing.
I just can't get hung up on it.
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Only a fool would knowingly make uninformed statement to the media. Can you imagine Satya Nadella or Terry Myerson (Phil Spencer's boss) doing this? It would never happen.
I wouldn't necessarily discount the possibility of someone trying a different PR tactic. New ways of doing Stuff happen all the time, and they only happen because people experiment with new ways that can seem bonkers to the establishment*. I can't say I see the logic myself the same way iroboto does, but I'm also not willing to attribute Spencer's action to foolishness alone. Politicians do extremely well with lies and half-truths - I can see why some executives might try giving that a shot.
Certainly sales of XBOX aren't going to be adversely affected by this one statement.
*
Certainly sales of XBOX aren't going to be adversely affected by this one statement.
*
eg By the mid-18th century, the rain umbrella moved towards an everyday item among women, but it was not until the Englishman Jonas Hanway fashioned and carried a rain umbrella on the streets of London in 1750 did men begin to take notice. Although ridiculed at first (apparently for many years!), Hanway carried a rain umbrella everywhere he went, and by the late 1700’s, the rain umbrella became a common accessory among both men and women.
it didn't bother when that person said get used to hearing 1080p60 even though he was throwing a bit of shade and I didn't think that was going to be the case at all.
even though I believed the hardware was capable of it, I just didn't see the industry moving that direction yet.
Phil has already said studios can use the power how they want, by definition that means alternative rendering techniques.
if I was going to have an issue/concern over his comment it would be what direction is he giving 1P studios whether that be directly or indirectly.
MS seems to have done well with dynamic rez tech, which is probably a lot harder than most think to implement well.
as someone who likes reconstruction and would like to see more investment in it, it would be a worry that ms would prefer to go native.
higher and dynamic resolution, with 60fps would probably give a really nice stable image if done right.
halo 6 would be a nice candidate. I know some hate reconstruction but I'm talking from a personal point of view.
so in that regards I hope he was just throwing some shade
even though I believed the hardware was capable of it, I just didn't see the industry moving that direction yet.
Phil has already said studios can use the power how they want, by definition that means alternative rendering techniques.
if I was going to have an issue/concern over his comment it would be what direction is he giving 1P studios whether that be directly or indirectly.
MS seems to have done well with dynamic rez tech, which is probably a lot harder than most think to implement well.
as someone who likes reconstruction and would like to see more investment in it, it would be a worry that ms would prefer to go native.
higher and dynamic resolution, with 60fps would probably give a really nice stable image if done right.
halo 6 would be a nice candidate. I know some hate reconstruction but I'm talking from a personal point of view.
so in that regards I hope he was just throwing some shade
If (when) the question will arise of whether to choose native 4K at locked 30fps and "almost same looking but not quite native 4K" at 60fps, you know what even the most ardent defenders of native 4K will be.
Unless they're completely mad.
It's shocking that in this day and age we're still playing 30fps games, while all other aspects of the graphics pipeline has increased many times over the years.
When people will actually buy a 4K TV and see how 60fps actually looks on it, compared to 30fps, perhaps they'll agree.
Or maybe I just woke up in a bad mood.
Unless they're completely mad.
It's shocking that in this day and age we're still playing 30fps games, while all other aspects of the graphics pipeline has increased many times over the years.
When people will actually buy a 4K TV and see how 60fps actually looks on it, compared to 30fps, perhaps they'll agree.
Or maybe I just woke up in a bad mood.
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A PR tactic where you knowingly feed misinformation and false statement to the same media contacts you rely on for favourable coverage. That sounds risky for a company like Microsoft, eager to cultivate trust with customers in diminishing markets, really think that's going to be a good long-term strategy. Trust is easy to lose and difficult to regain. But I think their communication approach for Xbox for the past four years has been a train wreck from start to finish. They really seem intent on punching themselves in the nuts over and over so why not!
Yeah, could be this stuff. Note the wording in the second deck. "Our hope is that titles will use checkerboard rendering (and similar techniques) to allow for resolutions much closer to 2160p."
Focusing on this is still a mistake, though. There are better, simpler, ways to illustrate the advantages of the platform.
I doubt that's very often the tradeoff being made.
I figure to spread out and check each web. I was thinking about their cloud ML suites, etc. If they profiles game code to make their console chip, what else could they be profiling. Perhaps forums on what type of statements will drive posts etc.
His choice of vocabulary to represent what we've stated are just ....
This is more along your field though. I didn't want to necessarily cut it out without some peer checking.
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I hate to be that guy, but so many people here criticized the PS4 Pro messaging for not knowing what game was upgraded and how. Now the XBX has optional texture packs and optional video packs. At worse this will piss off consumers and at best they will never know they are missing something. Some games are also pushing 175GB. It starting to look more like a PC and less like a console. Next up, beta video drivers!
Reading the actual details listed on the page:
"The 4K Cinematic Pack renders cinematics at 4K resolution. Experience the epic story of the Bright Lord and the war for Mordor brought to life in breathtaking detail."
It replaces the pre-canned 1080p cut-scene movies with higher-res 4K movies.
I'm still at a loss as to the "optional texture packs" that someone is going off about. I can only guess that what's being referenced is to allow the user a choice in downloading 4K content so they have control over not wasting what may be limited bandwidth with assets that may never be used when the user is only running 1080p displays.
Enhancements aren't optional on 1X. It will always download the enhanced game for your X1X. They are referring to pre-rendered cutscenes that I imagine we're in 1080p, so they released a 4K version for people who want the full experience.
Pretty sure the only "option" with regards to downloading graphics enhancements is for Xbox One S users who can choose to pre-download X1X enhancements it to an external drive so its ready to go if they decide to upgrade to a 1x in the future.