Microsoft are in third place now, so they could save that $70bn. Who are they afraid will displace them from third place into fourth, Ouya? I've lived on this ball of dirt orbiting the bright fiery orb for quite a few years and I have become accustomed to things changing. If Microsoft really think that spending $70bn will not change their market position, then that really would make "zero business sense"(tm).
Is Phil Spencer the worst executive around? No, of course he isn't. But he is a man who speaketh with a forked tongue. You can't both be convinced that "exclusivity is a backbone of the industry" and be committed to less exclusivity whilst making previously-announced cross platform games like Starfield console exclusive. Because you're saying one thing, and doing another.
Just an idea.. but perhaps we should stop listening to these highly-paid company executives? It feels like they're all trying to peddle a particular narrative that really only exists to support their company's strategic business interests. I'm beginning to feel like none of them care about gamers at all.
Apple , Google and amazon ? Netflix ? heck even trencent hasn't dipped their feet into streaming or hardware yet
For MS purchasing Activision increases the studios they have which increases the content they can offer to get subscribers on game pass and people to purchase xboxes. It also gives them IP that has a following instead of trying to create new IP out of thin air .
What is with the odd hatred of Spencer ? Spencer talks about exclusivity in terms of hardware. It used to be that An xbox game would only be on xbox consoles and a playstation game would only be on sony consoles. Now the exclusivity for MS games isn't tied to xbox hardware. MS first party titles are now released on xbox hardware , xbox for pc , xcloud and also steam. They are all day and date. Phil is saying one thing and then doing the same thing they are saying
I think there are many people out there that the cost of a playstation 5 or even a series s is to expensive. But buying a used xbox controller to connect to their tv and streaming hundreds of games a month for $15 fits into their budget.