Entropy's post on Page 2 does make a case for the fact that a "PC Gamer" really is a diverse and wide market.
Some people still feel that "speed is king" whereas others simply want an immersive, incredible looking experience that still is within the realms of playability.
I really dont buy into the "speed is king" ethic myself, as any of the previous generation cards can solve this already- similar to Entropy's "Quake3 is a solved problem." There really isnt much out there that an 8500 or Ti4200 cant handle as far as speed and on a properly tuned, high-end system. The 2% of titles that still have performance problems will need a hell of a lot more than a simple videocard upgrade in order to accomodate their issues, IMO, - like patches or changes to swing bottlenecks video<->cpu.
What I find more of an issue that needs solving today is how video hardware handles extreme settings. When you crank the visible distance clipping to where you can see clear to the next continent and geometrically expand overdraw, when you layer 8x or 16x anisotropic filtering, when you apply 4x or greater antialiasing. This is what needs a solution *now*. I'm totally disinterested in whether or not a videocard can break the 300fps barrier in Quake3 at 10x7x32. I'm more interested if it can break the 100fps barrier with *tangible* 4xSSAA + 16x anisotropy since this would better match my gaming needs. Matrox has been working overtime to make this distinction.
I also like the specific wording chosen for this nature-
It will not be a Quake3 Geforce4 Ti killer with the way most reviewers run the benchmarks.
Specifically, we can look forward to 3dmark2001SE w/ no AA, no AF.. and Quake3 w/ no AA, no AF benchmarks in the near future. And if any of the features are decided to be used, they will only be done mutually exclusive or in ways to emphasize/champion a lesser method of a preferred platform (i.e. AF only for 8500 champion sites, AA only for NV champion sites.. with neither providing any form of deductive comparisons or analysis in hopes of non-inquisitive readers). This is what I clearly "get" from the "the way most reviewers run the benchmarks" in that quote.