The risk for reward in the mainstream PC graphics market keeps most companies out, especially when the reward potential in embedded markets -- most prominently the exploding mobile 3D sector -- is so much bigger. Only a select few seminconductor outfits -- Intel, ATi, and nVidia -- are involved with the mainstream PC graphics market, and Imagination Technologies is not a semiconductor company with PowerVR, just an IP company.
PowerVR's processors in embedded markets -- both in the set top and handheld segments -- have shown market leading performance.
PowerVR's processors in embedded markets -- both in the set top and handheld segments -- have shown market leading performance.