With Morpheus, Sony has not had a great track record with peripherals, so I'm not convinced they can bring it to market with content and pricing that will lead to great success.
Whether it flops or not, it's generating buzz. It's a positive differentiator, encouraging people into the PS brand.
Why would someone buy an XBO? They prefer the games, XBL, the multitasking, and the disparity in multi plats (WD is 108p difference) doesn't weigh heavily.
Spell it out for me with an example. Joe Consumer goes into a retailer wanting a next-gen console. What's the advice from the independent sales person?
"Okay, you've got two choices, unless you want a Wii U (ha ha ha). XBox One and PS4."
"Tell me about XB1."
"It's got Live internet gaming so you can play with friends online. It's got media services so you can watch Netflix and the like. It's got Kinect voice control and skeleton tracking..."
"Yeah, I don't want that one. I want the cheaper box without. Not into all that motion gaming."
"Okay, looking at the Kinect-free box, it does everything the other one does just without motion. You can Skype people and you can also run apps alongside your game. MS has some strong exclusive games like Halo and Sunset Overdrive which you can only play on Xbox."
"Sounds good. What about PS4?"
"It's got PlayStation Network internet gaming so you can play with friends online. It's got media services so you can watch Netflix and the like. Sony has some strong exclusive games like Uncharted and The Order 1886 that you can only play on PS4."
"Does either play DVDs and Blurays?"
"Yep. They both do."
"They sound pretty similar."
"Well, they're pretty much the same computer inside."
"Which is cheaper?"
"Both the same price."
"Okay. Is one better than the other?"
"What do you mean by better? In what way?"
"You know, play games better."
"A lot depends on the controller and stuff. Some people find the PS controller a little cramped. Others don't like the XBox controller much. PS has a touchpad and XB has rumble triggers."
"I mean, does one of them play Call of Duty better?"
"Oh, yeah. PS4 tends to play games a bit better at the moment. They are higher resolution or a bit smoother."
"So it's the same price, does basically the same things, and plays games better. What about the future. Any upcoming plans for PS4?"
"It's getting a VR headset next year that puts you inside the game."
"Wow. What'll that cost."
"We don't know yet."
"What about XBox? Is that getting VR or anything?"
"You'll be able to buy apps on your PC or phone and run them on Xbox."
"I can play my iPhone stuff on Xbox?"
"No, Windows phone."
"Oh, I don't have a Windows phone."
"But you could buy a game on Xbox and run it on PC."
"Okay. If I'm honest I hardly touch the PC these days!"
"You and me both!"
That's obviously my take on a hypothetical conversation with a non-partisan consumer wanting an independent choice weighing up the pros and cons. Feel free to present an alternative that I'm missing. I can't see a strong argument for XB1. Everything thus far has been really wish-washy and based on dependent benefits like owning a Windows phone. For a vanilla consumer that is making a simple comparison, how is XB1 going to be presented as the better choice? I'm not seeing it. For those who get to see both boxes in operation, the way XB1 works may appeal to them, but I'm talking about the wide sales and marketing strategy which is trying to win 100+ million consumers.