IGN.com interview with MS, j. Allard: Compression problems...

Titanio said:
Sony introduced and defined the model of convergence that everyone - even Nintendo - is now following. Sony changed the image of gaming amongst the mainstream. And I was also thinking of their work with eyetoy, the ambition of their engineering and their long term vision etc. MS shadows the Playstation mould very closely. They're the most Playstation-like competition Sony has yet had, that much is undeniable.

:LOL:


You are kidding right?...........Right?


All I will give Sony credit for is marketing/securing key titles.

Everything else is simply the ripple effect of those two facets. Microsoft isnt "shadowing" anything. IMO they are just as far as Sony in the realm of consoles as far as innovation and engineering. One could even argue Sonys engineering was a weak spot last gen and may be once again with the difficulty of Cell optimization. In some areas Sony is behind MS, namely online gaming. For MS it was a prime objective and for Sony it was a poorly executed after-thought.

Just how does Sonys "long term vision" differ from MS? They both want to gain market chare and sell games to make profit. They both want a piece of your living room to sell you even more branded products. I fail to see this glorious master plan Sony has that is so ambitious...MS was talking about all these things before the original Xbox launched.

As far as innovation is concerned Playstation brought nothing to the table that wasnt already out at that time except once again they had the marketing/key titles. Sega was far and away the most innovative (to a fault) followed by Nintendo. If anything Sony might the least innovative console producer ever.

You are giving Sony way, way too much credit. They do what they do very well but lets not get carried away. They benefitted off of Nintendo's short sightedness and had the right games at the right time supported by good marketing. They didnt re-invent the wheel.
 
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scatteh316 said:
The same way PS2 hype killed the DC
comparing the DC with the 360 is just soo wrong on soo many levels.
It is *important* to consider the company behind those products..

Sega and DC.
Microsoft and 360...

hmm.. the differences between Sega and Microsoft are gargantuan, and the differences between 360 and DC are as big.

You must truly be a fanb*y/troll to still bring up the "DC-effect" and how it will apply to 360.. it is a major syntax error... :rolleyes:
 
glennkid said:
Do you work for Sony? Do you have stock in their company? You seem to have an agenda. Maybe I am wrong but how could hype of PS3 "kill" the 360?? Please elaborate and enlighten me.
Bottom line is that you will be able to BUY a 360 in 4 weeks. Actual product vs hype winner goes to actual product by TKO. JMHO

360 isnt going anywhere its here to stay no matter the hype.But that diesnt mean MS wont worry.
The hype could reduce expected and potential sales at 360's launch.Some may not invest as much or even at all waiting for a PS3.Hype affects expectations and expectations affect sales.
MS is targeting the first spot and although hype wont "kill" the XBOX360 it may sent it to the second spot with the first PS3 at first.MS is hoping that they will get a great percentage from the market away from Sony.PS3 hype doesnt help them.

Companies dont care about the existence profit only.They care about the size of their profit as a percentage from the total market share.

Thats how capitalism works and thats what every company is trying to achieve in order to feel safe.Proft is not enough.We are talking about a brutal war here between Sony and MS.

Sony has the fame and established brand name while MS has huge amounts of capital reserves.

Sony does everything to maintain their fame otherwise they will be in deep shit (they already faced a few financial problems and they are relying a lot on PS3 and BR) while MS will do anything with their financial flexibility thanks to their great capital to gain Sony's spot.Enough losses they have faced already trying to establish the XBOX name for their future product called now XBOX360.Now its their chance to make up for the losses otherwise their plan has failed.
 
I thought the interview was great.

His comment about PS3 was very notable, however - KK does have a hell of a lot to do before launch, and they've promised a hell of a lot, haven't they? If they meet everything they've promised, though, it'll be a great system. If they don't, and that's a very big if, I think Sony will lose quite a bit of face with customers this round since they have a very aggressive competitor this time.

To all those who have criticised Allard's comments about PS3, I have a question: What would have been a suitable answer to the question? Keep in mind he works for MS and is pushing the X360, so he won't say something like, "well, I have to admit, it's better than us. In fact, if I was a Sony fan on a forum, I'd be a very happy chappy right about now." :LOL: Which seems to be what is expected!
 
Guden Oden said:
That is of course assuming PS2 hype was what killed the DC, something that is an outright rediculous claim I might add.
By itself it would be a silly claim but I would consider it one of many factors (Sega's lack of deep 3rd party support, financial insecurities, past gen missteps). Maybe I wouldn't call it PS2 hype as more of PlayStation dominance having a nextgen halo-effect.

.Sis
 
With the way he seemed to spill the beans, I can almost picture the scene: poor Mr. Allard seated there in the middle of a dimly-lit room, dribbling the last bit of truth serum press agents had been feeding him. :neutral:
 
Kb-Smoker said:
The comments about the vent holes were stupid. Looks like i'm not the only one that thinks this too...

I don't think it's stupid. He's trying to make a point that Sony haven't finalized their designed yet. So the model is really just that...a piece of concept art. In term of marketing, it's very important to have a product shot for a product announcment even if you're product has yet been diesigned. Sony knew the important of this fact. So does MS. People that follow this industry do too. Unfortunately, not many average joe knows about it. So his comment will not please everybody. People following the industry will think it's a moot point to even say such as thing.

Kb-Smoker said:
Also about sony 1.5 comments were at E3 where MS games were not running on final hardware or final builds of the games. I think we all can say the games look 2x better now. So maybe the 1.5 comments were right on during e3. The hardware was about half of final and the games were not even close from being done.

Eh, that's not what KK meant by xbox 1.5. Westerners, always thinking in term of brute force (power). ;)

Actually, the whole notion around the xbox 1.5 is not representitive of pure power, but innovation. KK expressed that PS3 was a true the next gen is because it's evolved from a gaming machine into something different. It's going to be a media hub. It's going to change the way you setup your home entertainment. It's going to change your living room.

He believes that xbox360 is just a power upgrade. It doesn't add anything new. Hence the xbox 1.5 -- enhencement only no feature upgrade.

Personally, it's a tough call. I not really sure I believe Sony can deliver what KK said. I thiknk Sony have underestimated the complexitiy of the application they're envisioning. It's not always about pushing the number of bits or pixel. It's not always about having bug free or hack proof code. It's not always about user interface or content. It's the balance of all those things. Giving the MS's track history, I say MS can deliver what KK is envisioning...but in this case, MS has not only envisioned it, but have started to implement it.
 
TrungGap said:
Actually, the whole notion around the xbox 1.5 is not representitive of pure power, but innovation. KK expressed that PS3 was a true the next gen is because it's evolved from a gaming machine into something different. It's going to be a media hub. It's going to change the way you setup your home entertainment. It's going to change your living room.

He believes that xbox360 is just a power upgrade. It doesn't add anything new. Hence the xbox 1.5 -- enhencement only no feature upgrade.

Personally, it's a tough call. I not really sure I believe Sony can deliver what KK said. I thiknk Sony have underestimated the complexitiy of the application they're envisioning. It's not always about pushing the number of bits or pixel. It's not always about having bug free or hack proof code. It's not always about user interface or content. It's the balance of all those things. Giving the MS's track history, I say MS can deliver what KK is envisioning...but in this case, MS has not only envisioned it, but have started to implement it.

Not sure i agree here, i think the comment was based on what he described as next gen technology in the box (a cell processor, a blu ray drive).

I think its clear, at this point in time, from MS' plans that the 360 will be more of a media hub than either of the other 2 consoles at launch. The PS3 will play BR movies but other than that i havent heard of any other special media capabilities. The 360 seems to have a much more detailed plan in being able to bring media from the whole house to your 360. To me thats a media hub.

Could MS write software FOR MACs so that the 360 could get media FROM MACs the same way it can from XP or MCE computers?
 
PS3 hype, not everyone is an uneducated redneck

scatteh316 said:
allard is just trying to kill the PS3 hype before it kills 360

I don't think Allard is really all that afraid of something that is going to launch a year from now. At that time Xbox 360 will have second generation games going against PS3's first generation games.

Companies are already fleeing the PS3 as the development costs are going to be too high too fast.

Good luck with that.
 
Proforma said:
I don't think Allard is really all that afraid of something that is going to launch a year from now. At that time Xbox 360 will have second generation games going against PS3's first generation games.

Companies are already fleeing the PS3 as the development costs are going to be too high too fast.

Good luck with that.

Fleeing? Feel free to name one...

Good luck with that.
 
expletive said:
Not sure i agree here, i think the comment was based on what he described as next gen technology in the box (a cell processor, a blu ray drive).

What is a Cell but another kind of processor. KK isn't necessary hung up on the Cell as a technology, but the fact in what it can bring. Adding to that BR drive will ensure that PS3 will be the entertainment center piece. HOwever, remember he kept on saying that MS was position the 360 as a gaming machine, but he said the PS3 is not a gaming machine.

expletive said:
I think its clear, at this point in time, from MS' plans that the 360 will be more of a media hub than either of the other 2 consoles at launch. The PS3 will play BR movies but other than that i havent heard of any other special media capabilities. The 360 seems to have a much more detailed plan in being able to bring media from the whole house to your 360. To me thats a media hub.

Initially, Sony wanted to hype about the Cell's ability to do so many types of media applications. But unfortunately, like I said, it's not always about the power...and Sony is finding that MS is no slouch in their area. And that MS had always had a plan to be the center of the living room. From their Media Center, IPTV, WebTV and now xbox 360. I'm sure Sony have a master plan for the media hub, but it's not as well exposed (or developed) as MS.

expletive said:
Could MS write software FOR MACs so that the 360 could get media FROM MACs the same way it can from XP or MCE computers?

Yes and no. Potentially, they could write the MCE for any platform, but I'm sure it's not in their best interest and surely isn't cheap in term of development cost. Personally, MCE is only a small step. Ultimately, a server edition allowing MS to deliver content to your 360 is the end game. Allowing you to login in via your Live account...make purchases of movies, tv programs (similar fashion as video ipod) or what not and have it stream to your 360.
 
Master-Mold said:
You are giving Sony way, way too much credit. They do what they do very well but lets not get carried away. They benefitted off of Nintendo's short sightedness and had the right games at the right time supported by good marketing. They didnt re-invent the wheel.

Sony got to where they are by hard work and pure dedication. Lets not blame Nintendo for dropping the ball on this one. Sony is number 1 because they deserve it do to their hard work. Nothing was handed to them. Stop trying to take that from them.
 
PARANOiA said:
I think Sony will lose quite a bit of face with customers this round since they have a very aggressive competitor this time.

Sony had an aggressive competitor in the past too. I know for damn sure it wasn't easy to past Sega and Nintendo in their prime at the same darn time. At the time the N64 was a great machine. The Sega Saturn was also nice. I brought a SS and my sister brought a N64 so I know. Sony just flat out beat them fair and square.
 
Proforma said:
I don't think Allard is really all that afraid of something that is going to launch a year from now. At that time Xbox 360 will have second generation games going against PS3's first generation games.
This is something I don't quite understand though. If PS3 games are releasing after an extra year in development to XB360 games, how do you compare generations? Lets say Oblivion has been 3 ears in development, 1 year on XB360 kits. Heavenly Sword may be 3 years in development but with much longer on PS3 kits (2 years?) so comparatively PS3 titles would all be that much better if the PS3 really were to take that long to release.

Whether PS3 launches early or late I can't see any reason to believe it's software development will be behind XB360's on account of that.
 
Shifty Geezer said:
This is something I don't quite understand though. If PS3 games are releasing after an extra year in development to XB360 games, how do you compare generations? Lets say Oblivion has been 3 ears in development, 1 year on XB360 kits. Heavenly Sword may be 3 years in development but with much longer on PS3 kits (2 years?) so comparatively PS3 titles would all be that much better if the PS3 really were to take that long to release.

Whether PS3 launches early or late I can't see any reason to believe it's software development will be behind XB360's on account of that.

Preach to 'em baby.:p
 
Master-Mold said:
...snip...They didnt re-invent the wheel.
True...but...IMO, SONY took the wheel idea and built on it...and came up with spinners, and people who wouldn't have taken a second look at wheels, now had something cool and funky which appealed to them.

Yes, they weren't the first to come out with a gaming console, but they made gaming "cool". Sure, Nintendo slipped up, but that doesn't mean that SONY or anyone else could just walk into the console space (which was alien territory to SONY AFAIK) and take over the reigns. They had to have a plan of your own, and execute that plan to near perfection in order to succeed...which I think they achieved pretty convincingly. I mean, SEGA were around. They already had systems in the market...but where are they now? I'm not trying to disrespect SEGA, but I'm just trying to say that for the PlayStation to be where it's at today, SONY had to make all the right moves...

And you only need to look at what the PlayStation brand has achieved to know that they made the right moves.

So yeah, they didn't invent the wheel, but they sure as hell came up with some nice ass rims! :cool:
 
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