Here's the PR:
With TI being the market leader in handset chipsets, and with OMAP already inside a few PDAs, it would appear the jump to hardware 3D in handsets is not far off. It would also seem that ImgTech have the market sown up. Are there really no other products to rival MBX for this market segment?
Rake
London, UK, 9th April 2003: Imagination Technologies [LSE:IMG], a leader in system-on-chip intellectual property (SoC IP), announced today that Texas Instruments Incorporated (TI), has licensed Imagination's PowerVR MBX graphics core for integration with TI's OMAPTM family of application processors for mobile devices. PowerVR MBX is a very compact and efficient 2D/3D graphics solution for future wireless multimedia devices, optimised for low power and high performance.
Imagination's PowerVR MBX graphics cores provide mobile communication devices with stunning embedded graphic capabilities, thereby opening up a new world of mobile phone content, including 3D gaming.
"The convergence of communication network technologies and phones with powerful multimedia capabilities, will enable content-rich applications that will drive the new wireless market," said Paul Werp, worldwide director of marketing for TI's OMAP platform. "The combination of TI's application processor expertise and Imagination's graphics technology will provide the basis for a mobile content revolution."
The PowerVR core will be coupled with applications processors to deliver best in class processing performance for advanced mobile applications like 3D gaming, videoconferencing, multimedia messaging services (MMS) and many other compelling services, while still delivering industry-leading power consumption. PowerVR's unique tile-based graphics cores offer scalability and performance with unparalleled memory efficiency and image quality.
"Texas Instruments is the world leader in wireless semiconductors, and Imagination is pleased to provide them with compelling embedded graphics features that will define content trends in wireless markets worldwide," said Hossein Yassaie, CEO, Imagination Technologies.
With TI being the market leader in handset chipsets, and with OMAP already inside a few PDAs, it would appear the jump to hardware 3D in handsets is not far off. It would also seem that ImgTech have the market sown up. Are there really no other products to rival MBX for this market segment?
Rake