Look again, this is not marketing anymore, DXR is picking up faster than you've personally even thought of, developers are converging on the tech even across consoles, not having an RT capable GPU in 2021 really does impact your visual experience in a dozen of high profile games, and in a great many future ones.
When DXR/RTX was announced, i knew it's here to stay, even with it's 'broken' API and restrictions. But i do indeed wonder we already have 15%.
The problem is not developer adoption, but availability and so end user adoption. Nobody is guilty for that, but we have to deal with it and accept the delay. Personally i don't feel i miss a lot, and it's better the majority is with me here, than them being disappointed and quitting gaming / switch to console.
And please no silly comparisons to PhysX, this is DXR, an industry standard across PCs and consoles, I see a lot of AMD supporters slamming on DXR this way because they are feeling left out for 3 years now, but it doesn't change what DXR is. I am sure they wouldn't have felt the same way if it was the other way around.
It's not silly, just becasue this time NV is finally more successful. Practice is the same: Present new features to justify huge chips and prices. Usually chips get smaller, not larger. And HW becomes cheaper, not more expensive. Turing was the opposite of that.
DXR is API standard of Microsoft, and i still think it was NV proposing it by using Optix. The industry has to use that an PC and XBox, but this does not proof they are happy with it. Otherwise XBox would not have more flexibility than we have on PC, which indicates this standard is not good enough.
Those which are not hyped from RT games are not automatically AMD fans. Most of them surely just think the visuals are not so much better to pay twice the money for a GPU. Finally it's simply not true AMD RT is 'not capable'. If you think so, you also think Turing is not capable, which i doubt.
The PhysX area lasted a long time, and the videos i mentioned are not that old. Titan was a thing then already for sure.
However, i don't have a problem with NV pushing big GPUs or researching high end practices. They want to make good business, which is fine. Selling powerful GPUs at low price would be bad business. Max setting for enthusiasts - all that is fine.
But it can't become mainstream. RT on PC is no mainstream yet, it is optional. Simply because it is too expensive. To make it a standard feature, we need cheaper GPUs supporting it, and even the slowest one will be 'capable' enough.
No idea how many years it will take - i guess at least three. Til then, nobody should feel left behind. That's way more important than rays and what they can achieve.