In the gaming industry, you’ve got two paths to choose from if you want to be successful: 1) Make kick ass games and listen to the gamers who play them on how to improve your product; or 2) Make a butt-load of games (kicking occasional ass here and there) and ignore your target audience, but offset your losses by signing contracts with professional sports teams and the companies that sponsor them so you can continue to spit out “upgraded” versions of the same played out sports titles infinitum ad nauseum.
At www.gamersagainsteagames.com, we have no doubts that Electronic Arts has taken the second route and we believe that, with your help, we can be the voice that sets them back on track.
I've signed up. Down with EA!