Yeah like ps4 exclusive that also come to pc.
Not really.
There are two main types of exclusives.
Windows PC Exclusives - Games that only available on Windows PC
Console exclusives - Games only available for consoles (more than one)
And we can mix these two.
So on console exclusives we may have
Platform Exclusives - Only available on consoles from a brand: "Only in Xbox" slogan by Microsoft, and "Only on Playstation Slogan" by Sony
Forza Horizon 2 - Xbox One and Xbox 360
Real exclusives (or timed exclusives) - Games that can only be played (even if only for a time) on a specific console: "Only on XBox One" slogan used by Microsoft and "Only on Playstation" Slogan use by Sony (Sony makes no diference between this and the previous case)
Platform console exclusives - Available on one console, and also on PC: As far as I know Microsoft doesn't use any kind of slogan for this, "PS4 console exclusive" is used by Sony
This is quite clear... As required by law!
But on Quantum Break (and Recore), Microsoft used the slogan "Only on Xbox One". And we all know the game was to be an Xbox exclusive (Only on Xbox One slogan), not an XBox Console Exclusive (no slogan).
So Microsoft used the correct quotes. But wanting or not, the change from Exclusive to Console Exclusive two months before the game release, after spreading a cover like that through the media is, in my opinion, deceptive advertising.
"False advertising or deceptive advertising is the use of false or misleading statements in advertising, and misrepresentation of the product at hand, which may negatively affect many stakeholders, especially consumers. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use regulations to control false, deceptive or misleading advertising. Truth refers to essentially the same concept, that customers have the right to know what they are buying, and that all necessary information should be on the label."
For the sake of discussion I called a friend lawyer and talked about this. Although neither I or him would ever go for this kind of action, because proving that a console was bought because of this is really, really hard, he also believes someone, specially those crazy american lawyers offices, might have a go at it.