So when costs go down, interest will go up. I'm not sure why this is such an odd concept to you.
Sure if you ignore the fact that over half of potential customers aren't interested as long as glasses are involved.
...are valid observations from the report findings, well supported with meaningful research? Is this, in your opinion, good journalism, or is it classic FUD from someone with a viewpoint who doesn't want to look at data with an open mind?
http://blog.nielsen.com/nielsenwire...high-interest-in-3dtv-but-cite-some-concerns/
If you go to less bombastic and sensationlist sources (short of purchasing the research report), it's very legitimate and valid. The 12 month purchasing considerations are directly from the report.
The 3 key sticking points were...
1. Cost (68%) - unlikely to change significantly since the whole reason Sony and others want 3D to take off is so they regain high margins that have eroded the past few years due to strong competition in the flat panel TV market. Then again, if noone wants to buy your 3D TV sets, they may have no choice.
2. Glasses (57%) - again unlikely to change in the next 5-10 years. There currently aren't any trouble free 3D display systems that either don't require glasses or don't require users to sit in specific locations (Nintendo 3DS still requires you to be in a specific location in relation to the screen).
3. Availability of programming/content (44%) - and we're not just talking Movies and Games. The biggest thing that will change this is TV programming and content. This is the only thing I can see changing significantly, but it will take time and a LOT of money. So I don't see this changing significantly until [1] and [2] change.
But the study couldn't deal with other potential problems. Problems that only arise with prolonged use.
It's also interesting to note that in countries with less exposure to 3D (African and S.American countries for example) interest was higher than in countries with high exposure to 3D (America, Canada and some European countries for example).
Analysts speculate that the greater exposure to 3D TV sets in stores influences desire for 3D TV negatively. In other words, being able to try it and discover the costs and inconveniences (glasses) involved tend to sour a persons overall desire for something new and interesting.
Sort of like the difference between asking someone.
1. Do you like the idea of being able to view 3D content in your home?
versus
2. Do you like the idea of spending 1000-5000 USD and putting on a pair of glasses (another 100-200 USD each) for each person watching in order to view 3D content in your home?
So it's like sure, I think 3D is neat. And then they try it and look at what's involved, and suddenly it doesn't seem quite so neat.
Regards,
SB