1UP: You called this video a "love letter to hardware manufacturers." And on the PC side that makes sense to me, but for consoles it seems like Sony, Microsoft, and Nintendo would prefer for this kind of footage to not exist yet, since it takes attention away from their current hardware. Do you disagree?
MR: I do disagree. I mean, at some point in time, they're going to build new hardware. It's as simple as that -- that's just the way things work. So I think it's good for them to have things like this to show what the software developers are ready to produce. If you give us a piece of hardware that lets us do this effect and that effect and this other effect, we'll show you that the technology is here to do that now. I actually think that's really important. We pushed Microsoft that way with Gears of War -- I don't know if you remember the infamous story of the 256 megabyte versus 512 megabyte screenshot that we sent them. We basically created a set of screenshots to show Gears of War on two different hardware specs, and luckily, they went for the better one. So I think it is important to show them that your money is not going to be wasted if you put this kind of hardware together.