I don't get many of AMD choices, it likes they didn't know about swot sometime. Which opportunity they think they had in fighting Intel in the high end? It's a bit of the same for GPUs even though nobody agree with me they should have given up on the high end too.
From CPUs to GPUs more projects and teams that they can afford, they are late or products fail to realize all the promises, when they do they suffer from the software.
Strength / Weakness / Opportunity /Threat, it's obvious they got wrong at this stage.
Strength: second best X86 expertise out there, great GPUs hardware teams
Weakness: process, software, financial resources
Opportunity: low power processing on X86
threats: Intel on every other X86 segments, Intel have the resources to react quickly, ARM and Nvidia
How it comes they do what they do? I don't know.