Facebook is intrusive, but its domain is for now localized to the content and users in the site. It has its domain at the point of social information generation and consumption, with advertisements based on its control there.
Umm, no. Facebook's "Facebook Connect" platform as well as it's "Beacon" system are sticking their tendrils into tens of thousands of websites. Facebook Connect is singlehandedly beating down the OpenID initiative to become the defacto "Single Sign On" API for the web. That means, potentially in the future, you won't be able to consume services on a major third party website without logging in through Facebook.
Beacon is Facebook's system to get personal data from third party sites funneled back to FB. Initially, it was opt-out, a ruckus ensued, and Facebook changed it to opt-in, but then an investigation turned up the fact that even if you opted-out, third parties would still forward your personal data to FB. For example, if you rented a movie on Netflix, this private information would be shared with Facebook.
Finally, Facebook is launching a new payment system designed to compete with PayPal, and it will work through the existing Facebook Connect system, so that third party sites will be encouraged to accept payment for goods and services through "Facebook Credits"
Now, do you really think Facebook is a siloed website that has no impact outside of its domain? They have a Firehose data feed from ~50 top level web properties into their Beacon system telling them everything you do, in real time. What movies you rent, what things you buy, what music you listen to.
People don't turn on their computer and see Facebook, it doesn't bring them system functionality, and it does not bring them applications, page rank, browsers, and so on.
Facebook doesn't bring applications? Um, might I remind you that Facebook's F8 platform has over 60,000 applications, applications with far more personal information about you than Google Docs/Spreadsheets, and that collaborative productivity applications also exist on FB as well?
People don't turn on their computer and see Google. The majority of people turn on their computer and see Microsoft: IE as default browser, MS as default portal. Hell, Microsoft Passport was integrated at the OS level in Windows to provide login via MSN/Hotmail account.
And for 200 million people world wide, apparently, they turn on their computer and the first thing they type is either "Facebook.com", or they launch a Twitter client.
It encapsulates the full range of consumer interaction with the digital realm.
That means someone at any point in the process: signing in, searching for information or news, getting applications, trying to make revenue, will find that there is one player in the system that is simultanously well ahead of them and securely behind them.
And yet, despite all this, Google is somehow unable to beat Facebook at social networking, or Twitter at messaging, or Yahoo at email (Gmail is not the #1 web mail service), or Zoho at office apps, and on and on. According to you, they should have an unfair advantage in integration, but the reality is, switching costs on the internet are so low, and it's so easy to move your data around, that there is little lock-in syngery effect.
I rather like the big players staying stuck in their fiefdoms, because at least then there are portions of the process not within their hands.
I don't. I prefer open standards and let everyone implement all of them. I hate this viewpoint that you should prohibit integration because it makes usability AWFUL. Sign-on a great example.
Passwords are well known as a total anti-pattern in the security field. They're a terrible technique for authentication, but worse, requiring everyone to have 2 dozen of them for 2 dozen fiefdoms decreases overall security, and subjects users to the terrible experience of signing up for, and entering their profile information dozens of times. (BTW, Google, unlike its competitors, supports OpenID)
Then, if I'm on site A, and I need information from Site B, I face enormous obstacles.
The industry is trying to work around this problem with OpenID, oAuth, Portable Contacts, and other specs. Hmm, I wonder who supports these efforts? Google. These APIs allow people to plug and place and replace Google components with equivalents.
Google's GTalk is based on XMPP/Jabber (unlike everyone else who uses a non-open proprietary protocol). Google's Wave is based on XMPP/Jabber with an open federated protocol that anyone can implement, as well as giving the source away.
The Google's emerging paradigm, that Microsoft is also trying emulate, leaves individuals and small emerging players at a disadvantage because they cannot move to a different stage of usage without finding out that whatever countermeasures they employ will need to protect them from the front and rear.
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Sorry to be blunt, but this just sounds like gibberish. First of all, most of these assertions are nonsense. Most of Google's other services and properties outside search and advertising have failed, that is, they are not #1 or #2 and in many ways, are niche areas and don't make any money, and are in danger of being shuttered, just like Yahoo's uber-portal which offered everything under the sun. Remember when Yahoo was dominant?
I don't know if you do much web development or are in the startup industry, but the fact of the matter is, Google's so-called "dominance" in all of these areas has not prevented a huge blossoming of companies offering similar or better services.
It's bog simple to avoid Google collecting anything about you. Don't sign in. Most Google services don't require login. There are so many alternatives to GMail it's not funny. Google Docs are inferior to Zoho Office and 280 North. YouTube, unless you watch porn, you don't need to login. I almost never bother.
And ironically, if you use Chrome, you can just launch an Incognito Window, and disable google cookies.
The kind of path-dependency you're trying to assert for Google does not exist in the way it does for an operating system vendor like Microsoft. The Web is far far more loosely coupled and much of it is built on open specifications and decentralized data exchange.
Big stuff with money and plenty of zeal should be eyed with suspicion. Every zealot thinks what they do isn't evil.
Sorry, you've yet to convince me that releasing open source based on open specifications is evil.
I use Chrome as my browser today. It doesn't force me to use any Google products. In fact, it doesn't even start up with Google as the homepage.
Contrast that with the experience of a new PC. Windows. Bundled MS Apps. Icons for trials or MS apps. IE as default browser. MSN as default home page. MS Passport integration. Vista DRM and Media Center up the wazoo tracking what you watch. Microsoft *DOES* have you by the balls. They've got you at home. They've got you at work. They got you on the phone and in game consoles. And they have you to some extent, online.
To even suggest that Google's position is anywhere near the omnipresence MS accomplishes is ludicrous, and Google is going about their services in a far more open way, engaging the small players, and letting everyone plug in their own replacements.
Chrome OS will be a frigging open source OS (Linux) + an Open Source browser, plus a windowing system written in Javascript. That's it. Any tie-ins will amount to pre-installed icons on the desktop. Whoop-de-do.