It's difficult to manipulate sales, unless the company send folks out to retail to buy products on shelves. Unlikely. Sales will be made when there is an actual demand. You can inflate perceived demand by channel stuffing but that's shipments, not sales. And if one of the consoles sells badly, you can't get away with "we're sold out" because too many places report actual sales figures.
It's difficult to hype or spin this because too many retails channels report actual sales figures. If, whatever reason, the PlayStation 4 is outselling the Xbox One, that's bad for Microsoft.
In some places it won't be mentioned because all stores care about is how much stock
THEY have that is sold out. in this case it would be
Competitive sales figures VS limited Stock supply, and what i'm saying is that in a limited stock supply situation fads are created.....but if you want to get the real picture of sales figures one would have to look that up.
In the ps3's case it was in limited supply and i do remember people killing each other over that back in the day, and all that did was create more hype. where i'm at even with 300,000 units shipped things could be pretty hectic for relaters at launch. It would translate to poor over all sales figures but demand would gradually grow because of the small supply.
when there's an abundance of something lot of people usually wait for good deals because they know they can get it at any time. A limited supply has worked before in many cases especially when Black Friday hits.
I believe that Microsoft are behind on software tools, bkillian has said as much, but production? I've not seen any tangible evidence of that. It depends what their component supply chain is, how many consoles they can produce a week and the target number units they want available at launch. I personally do not believe any of these last minute spec change rumours, I think Microsoft are likely already in production or about to go into full production.
I don't know their schedule in particular, that was one of my questions asked on this thread. what i do know is that engineers were still in the lab for the Esram with new information contrary to the leaks, as of a couple weeks back. on the basis of "near final silicon" information, time in the lab for testing could slow down mass production, since you can't release hardware that hasn't been tested "effect" to run games that were developed on specific devkits.
but anyways, the partitioning of microsoft's time is something none of us knows as of yet, but on the basis of a November launch with at least a million units expected, one would say that they are behind on schedule if they're still tinkering with the very unique memory architecture that's planed for the console.