Zup very good account there. That's pretty much how a certain group of people see things. Its amazing that there are people who will on the one hand say no one is going after MS, then in the next breath say they deserve all the negative publicity they get and list x y and z reasons.
The problem is clearly visible in articles like the one mentioned in this thread because THERE ARE NO CLEAR linkages between anything that happened in the past and the organization and products that exist today. The comments below the article from former MS employees provide much more insight into MS' problems than anything highlighted by the article.
None of MS' current products are technologically bad or weak relative to their competition; in fact, they are very competitive. What has happened is that every device, service or acquisition is first looked at in a negative light, linked to past events that didn't work out well (zune, kin) then extrapolated into future failure, loss of market, being out of touch, in danger of dying, etc. This activity effectively kills all positive buzz about a product MONTHS before it even launches.
Then if the product does not sell well in the face such overwhelmingly negative press and video reviews (cnets review of the Lumia 1020 for example), then its looked at as ANOTHER failure and a pile on ensues. Very ingenious.
In the midst of that nonsense, if a counter narrative comes to light (eg Windows 8 has sold more than 150 licenses since last October) its caveated. "Oh well, we don't know how many is sold through","its only OEMs who HAVE to buy them...", "Sold out on xbox one means only means 1/3 of what sold out is on PS4" blah blah. Its so activist, pervasive and blatant, its a mystery as to how MS manages to make more money each quarter than the last.
I see all of this even as a former ipad, android phone, and current PS3 user.
Have you really read the article? You talk about the technology. Their missteps arent related to the competence of their technology